7 great reasons why you should post on LinkedIn

LinkedIn Marketing for Small Businesses

LinkedIn Marketing for Small Business is becoming increasingly popular because it is a fast-growing platform and the world’s largest professional network with hundreds of millions of users. Posting regular and valuable content on LinkedIn helps build trust between you and your contacts and helps you be seen as an expert in your field. Why does this matter? Well, those who are perceived as experts in their field can get higher rates and generate more business, and we wouldn’t like that at all!

7 reasons to post content on LinkedIn

  1. It helps you stay number one on your LinkedIn network.

  2. Your content provides more value to your network. For example, publications that offer free advice, tips, or information on industry trends are often helpful or valuable to your network.

  3. It allows you to share your experience, knowledge, technical or industry knowledge with a wider audience.

  4. It helps expand your blog content to a wider audience and can help drive traffic back to your website, but be sure to use URL links within your posts to help people navigate. go back to your website.

  5. Helps you position yourself as a thought leader in your industry.

  6. It can help you build your business profile. How? Well if you recently won an award, worked with a high profile client, got great press, share a post about it. All of these things help create “social proof” or “proof” that can help you secure future sales.

  7. Your network can share your LinkedIn post and this opens up your content to a wider audience.

Thinking about LinkedIn Marketing And more specifically the types of posts you should write, remember to ask yourself;

  • Why do I want to be known?

  • What kinds of challenges and wishes do my ideal clients have?

  • Then write your posts using key messages that show that you understand these challenges or wishes and that you can help provide a good solution.

Following this strategy will help you better connect with your target customers and create a report.

LinkedIn Marketing: Build Your Network

LinkedIn has a powerful built-in search feature that you can use to help you identify new contacts. The main question you need to answer is: who are the professionals and potential clients that you would like to connect with? Once you’ve defined your ideal connections, use LinkedIn’s search function and filters to locate connections based on things like job title, industry, and location.

When you ‘connect’ with someone on LinkedIn, be sure to add a note to personalize your request. It is very important to personalize your connection requests, try to use a message that shows the context and relevance of connecting. For example, comment on why it might be a good idea to connect, maybe you are in complementary industries. Maybe you found a recent post they wrote interesting, or could mention something you have in common. Referencing shared contacts within your networks is also a good place to start, as we are more likely to connect with people with whom we have common connections.

Get started today, start posting valuable content, and grow your network.

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