With so many business cards changing hands every day, it’s essential to have one that stands out and commands attention.

Why?

Think of it this way: A recent study published in PrintWeek found that more than 80% of subjects barely glanced at the cards they were handed before putting them in a pocket. When asked, they indicated that it was because they were not engaged enough to really focus on what they had received.

Interesting, right?

It just goes to show that “boring” rarely gets you very far.

So it’s no surprise that getting an extra glance or two from YOUR prospects can prove to be very important over the life of your business. The question is, are rounded corner business cards the right way to go? Is it a good way to get attention?

In my opinion, rounded corner business cards are a GREAT option for a few very simple reasons.

If you go to the right printer, rounded corners are a very cheap (or free) add-on. When you think of other enhancements, such as expensive materials, special shapes, and special effects (like 3D lenticular cards, for example), a business card with rounded corners is a very cost-effective way to stand out. It’s such a small change, but the rounded corners really change the whole tactile experience of holding a card. Naturally, they also change the viewing experience.

Another benefit of rounded corner business cards is the fact that their shape is only slightly altered. They are less cumbersome than, say, square business cards, and still offer much more space for your business content and sales than a mini or slim card. In other words, they offer outstanding visual and tactile benefits WITHOUT raising some of the objections expressed about other non-standard shaped cards.

And, of course, they fit in a business card book for those prospects, clients, associates, and referral sources of yours who use them. That may not matter to a lot of people, but it certainly does to some.

Bottom line, rounded corner business cards add a host of benefits…with few to no drawbacks. Then why not?

There’s just one caveat: having a business card with rounded corners is NOT a substitute for effective design and content, so don’t rely solely on it to create a big, lasting impression. It’s just a little weapon you have to turn your little sales tool into a never ending source of customers!