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Communication and Visual Thinking Tools: Patent Maps

Patent mapping is a tool to represent complex patent landscapes, i.e. create actionable intelligence. According to Paulal Germeraad, former vice president of research at Avery Dennison, “Frankly, I don’t understand why a company today would attempt to do R&D without the insights that patent mapping provides. It’s like trying to navigate the world of your business”. blind future without a map”.

Maps are graphical representations of various information collected from a variety of sources. Map communication is the component of thematic mapping, the purpose of which is to represent one of many possible outcomes of the knowledge base. Maps are tools for the patent researcher and practitioner to find and represent patterns and relationships between mapped data. Making associations is an important part of our thinking. We connect all the time. This skill is of great importance in the area of ​​patents.

Rational patent mapping is defined as the interpretive distillation of a large amount of data, often complex and disorganized, into one or more high-value representations useful for making business decisions. Patent mapping relies on clustering, aggregation, and other operations to extract the technological value of patents to highlight specific features and provide information on technological developments in a particular technology domain.

There are no preset limits for representation types. This makes patent mapping both an art and a science, because it must be ensured that these representations can fulfill the role of a knowledge tool rather than visual tools.

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