Components of a MarTech B2B or B2C Stack
If you are building a basic B2B or B2C MarTechstack, here is a look at some of the components of a marketing package.
There are a lot of marketing automation tools out there, and we at BlueOshan recommend HubSpot. HubSpot comes with a variety of different pricing packages depending on the scale of your business and the type of solution you are looking for. HubSpot also integrates with a variety of widgets and other software on the market, making it a good competitor for a selection of marketing automation for your B2B or B2C martech stack.
Social media automation
Created in 2008, Hootsuite is one of my favorite social media automation tools. Hootsuite also has a freemium model that is actually quite good. Sprout Social is a huge fan favorite on r / socialmedia. To be honest, there are plenty of social media automation tools for you to add to your martech B2B or B2C stack. Whatever you finally choose to do, make sure it works well with your marketing automation tool.
Content management system
From WordPress to Drupal to Joomla, there are many CMS to choose from. Your website is extremely important to your martech stack, so you should be able to add or remove pages with ease. Having an easy-to-use content delivery system is vital to keeping your content up to date. It will even benefit your inbound marketing efforts, so choose wisely!
Google AdWords is a popular advertising service. In fact, many Stackies 2018 contenders had Google AdWords in their martech stacks. The right advertising campaign or goals will promote your business, so using the right ad technology is important to your martech stack.
Customer relationship management
CRM plays a huge role in your martech stack. CRM will help you nurture the leads that are at the top of the funnel, and it will also help you track behavior and give you useful insights into your customers’ behavior. Since we have already recommended HubSpot for the marketing automation tool, you can also add HubSpot CRM to your stack. HubSpot CRM is completely free to use and will work well with your martech stack.
Sending personalized emails to your prospects and clients works wonders. Freemium email marketing software like MailChimp and Constant Contact are great for small businesses. Some marketing automation tools like HubSpot come with an email marketing suite that can do exactly what we suggest. Nurturing your leads and customers through email has proven to be quite successful and can be critical to your marketing efforts.
Data analysis tools
Although I’ve put this in a separate caption, most of the tools we’ve mentioned above come with a dashboard experience that allows you to keep track of various analyzes. One of the analytics tools most used by companies in their martech stacks is Google Analytics. You could even experiment with creating a custom dashboard, with analysis widgets for all your tools in your martech stack.
Companies like CISCO, who have regularly won The Stackies 2018, have an incredible marketing technology stack. Check out our blog post on the CISCO martech stack!