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Content writing and SEO: 7 secrets of the best content writing services

And while it’s sometimes hard to see where you’re going, there are some tools you can use to help you get where you’re going. The great SEO is essential to excellent content writing services. Here at Express Writers, we understand the value of keeping our fingers on the pulse of good SEO’s moving target – it’s the difference between navigating the river of content writing with a makeshift raft and a paddle, and piloting down the river on a steamboat. .

SEO, or search engine optimization, is a process whereby web content is carefully crafted to respond positively to specific Google search results. To foster great SEO value for your web content, you just need to predict how someone on the web might find it. For example, if you are an auto mechanic who specializes in imports, you could hire a content writing service to produce web content around the keywords “Toyota checks engine light” or “Mitsubishi won’t start” as they are likely to be very close. what some of your potential customers are looking for. Let’s take a detour for a moment in the web content jungle to discuss how SEO can make or break good content writing services, and look at 10 tips that any content writer can’t do without.

1. Write a great headline. We feel like a broken record every time we write this sentence, but the value of a good headline cannot be overstated. Keep your headlines short; Less than 120 characters make it a good option for sharing on social media. Remember that search engines only index the first 65 characters, so craft your headlines accordingly – important keywords near the beginning. Lastly, use some of the proven effective headline writing methods to guarantee some hits:

– Include numbers, like stats, or a list post: “7 Hot Hairstyles to Reinvent Your Look” or “The Secret to Wealth Creation 80% of Wall Street Doesn’t Want You to Know”.

– Include exclusive words like “secret”.

– Offer the quick fix: “6 ways to remove age spots instantly”.

– Implying an existing consensus: “Who else wants to lose 10 pounds this week?”

2. Key phrases, not keywords. Writing for keywords is standard practice in content writing services, but not many people know the secret to writing for keyword density: focus on the key. phrases instead of just keywords. To use the example of a hairdresser, you could produce content simply for keywords like “highlights” and “salon”, but you’ll probably be better off typing in keywords like “Which salon makes the best hair highlights?” Content writing done this way goes right into the mind of the consumer doing a web search and ensures that if someone wants to know which salon has the best highlights, the answer is you.

3. Geo-Target. If most of your business is coming from your immediate area, it is generally good practice to include geo-targeted keywords in the key phrases in which you write content. For example: “podiatrist” may snag some web searches that are irrelevant to your business, but “podiatrist in provo” will naturally attract more local traffic.

4. Content matters! Content writing services are not just about filling your blog with words that will act as magnets for web traffic. While it would be easy to fill pages with keyword-rich text, readers who come by and find a page that is not relevant to what they were looking for will not stick around. When engaging in content writing, make sure you are writing content that is relevant to what you do, informative to your readers, and makes them want to stick around to learn more about you and what you do.

5. Ideal pole length. There’s no easy answer to the ideal post length when you’re writing content, but it’s worth noting that most of the results that rank on the first page of Google for any given keyword are around 2000 words on average. With a section on your website dedicated to content writing service, such as a blog, it is easy to complete. In general, never write fewer than 400 words for a single blog post, and never more than 1000. These benchmarks make posts long enough to be informative and contain adequate keyword density without being excessive. .

6. Don’t stack your keywords. If you know you’re typing for a specific list of keywords, like “donuts, bagels, cakes, and pies,” don’t pile those keywords into a list like this every time you use them. They will be more effective if they are naturally distributed among your writing and will also be less cumbersome for your readers.

7. Use original content! It goes without saying that your content writing should be original and unique to your website. Plagiarism is stealing and it is something that web content writers take very seriously. Also, it is worth avoiding the use of duplicate content on your own website. In other words, don’t repost an article from your blog on another page of your website. Search engines that see duplicate content on two separate pages of a site see it as an attempt at keyword spam and will bury your pages in search results.

We hope this post has brought you a better understanding of content writing for SEO, and that will help you move forward, whether you are creating your own content or choosing a content writing service. Here at Express Writers, we always create our content to be rich, compelling, and informative, as well as making sure it outperforms the average post in search results that are relevant to you and what you do. Writing with an eye on the moving target of SEO is a unique and engaging challenge that keeps the web content writer’s job interesting day after day.

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