Defining Personal Branding Online and How It Can Help You
Personal branding is the art of attracting and maintaining more opportunities by actively shaping public perception. You can control how the community you serve perceives you. Oprah, Tiger, Madonna – They realized early that talent alone wouldn’t get them to the top of their fields. So they created and promoted unique personal brands. And now you can too.
Personal branding works for companies as well as for professionals and entrepreneurs
You don’t have to be a celebrity to reap the rewards of personal branding. Whether you are a professional ready to catapult to the next level in your career or an entrepreneur embarking on your first business venture, we will work together to focus your goals. We’ll start by looking at your unique strengths and differentiations, your competitive landscape, and your target audience. Then we will develop a game plan to achieve your goals.
The key to personal branding success:
Define yourself instead of letting others define you
You can shape your clients’ perception of you simply by defining your strengths, values, goals, and personality and presenting yourself in a compelling and persuasive way. Express what you stand for and what you stand for to everyone you meet – clients, colleagues, friends, neighbors, and strangers. Do this consistently and consistently, and you will create an effective and profitable personal brand.
The eight laws of personal branding
1. The Law of Specialization: A great personal brand must be precise, focused on a single core, talent or achievement. You can specialize in many ways: ability, behavior, lifestyle, mission, product, profession, or service.
2. The Law of Leadership: Giving authority and credibility to an online personal brand requires that the source be perceived as a leader by people in their domain or sphere of influence. Leadership arises from excellence, position, or recognition.
3. The Law of Personality: A great personal brand should be built on the true personality of the source, their flaws and all. It is a law that removes some of the pressure imposed by the Law of Leadership: you have to be good, but you don’t have to be perfect.
4. The law of distinction: an effective personal brand must express itself in a different way than the competition. Many marketers build intermediate brands so as not to offend anyone. This is a route to failure because your brands will remain anonymous in the crowd.
5. The Law of Visibility: To be successful, a Personal Brand must be seen over and over again, until it is imprinted on the consciousness of its domain or sphere of influence. Visibility creates the presumption of quality. People assume that because they see one person all the time, they must be superior to others offering the same product or service.
6. The law of unity: the private person behind a personal brand must adhere to the moral and behavioral code established by that brand. The private driver must reflect the public brand.
7. The Law of Persistence: Any personal brand takes time to grow, and while you can speed up the process, you can’t replace it with advertising or public relations. Keep your personal brand, without changing it; Be unwavering and be patient.
The Law of Goodwill: A personal brand will produce better results and last longer if the person behind it is positively perceived. It must be associated with a value or idea that is universally recognized as positive and valuable.