Digital marketing and its impact on consumer perception
Consumer perception is the most important factor for all business entities as it helps to build awareness and perception of your brand. Therefore, for both online and offline marketing, it is essential for management to understand consumer perception more effectively and efficiently.
Here are some of the reasons behind the maintenance of consumer perception about the business and industries:
1. Build brand awareness
2. Build brand loyalty
3. Improve consumer loyalty
4. Brand image development
5. Competitive advantage
Before purchasing or experiencing products and services, customers tend to develop a certain perception. The perception usually varies from one client to another, both of the product and of the quality of the service. Therefore, from a business or marketing point of view, it is critical for them to track the pattern of customer behavior and their perception and therefore they need to address the same effectively and efficiently.
During the purchase of a product or service, customers always tend to gather knowledge about it from the Internet. Therefore, based on the online presence and rating, mainly from Google, customers come to a conclusion for the purchase decision process. Therefore, developing perception before buying is essential for the business to track. Customers also develop post-purchase behavior and it depends on the user experience. In reality, based on the user experience, perception varies and it is essential to address it accordingly.
Organizations to have a competitive advantage ahead of their competitors need to develop and maintain their brand awareness and image. Based on the presence and performance of the market, customers often develop their own perception that guides them to make purchasing decisions.
In fact, it is essential for management to address all consumer complaints and issues in order to gain customer trust and resolve all related issues.
Digital marketing is a platform that accelerates marketing activities to a different level that gives the organization a wide enough opportunity. Therefore, a digital marketing platform operates under the use of digital technologies and the main and most effective medium is the Internet. Thus, this helps organizations to engage with a million customers in a short period of time.
Some of the various platforms that organizations undertake when implementing the digital marketing process are search engine optimization, search engine marketing, social media optimization, and email marketing. Some of the digital marketing platforms like Google Adwords, Google Webmaster tools, Google Analytics, Facebook, Twitter, Linked IN, which help to track customers, engage with customers and thus interact with customers effectively and efficiently. Hence, it is also stated as the online marketing platform that helps in connecting with customers and audiences and thus helps in effective customer engagement.
Now the main article title used to focus on digital marketing and its impact or effect on consumer perception. Due to the digital presence, it is easy for the organization to connect with customers more easily and effectively. From the customer’s point of view, they face problems and often share various recommendations and reviews. It is essential that the organization responds to those queries and the digital marketing platform provides mobility in this process.
These digital marketing platforms therefore make communication more effective and result-oriented and thus help manage customer perception more effectively. Facebook, Twitter and other social networking sites help to target a larger community and therefore it is easier to connect with audiences more effectively. The combination of all digital marketing activities and customer insight development helps the organization to develop consumer awareness. Developing effective customer insight helps redefine brand awareness and brand image.
While going through a digital marketing process, it is very essential to maintain the right pace and quality. This will ensure proper customer attraction which helps to develop better customer perception towards various products and services. The social media platform has helped to attract or take advantage of target customers more easily and thus ensures customer engagement which helps build perception. Therefore, from the above discussion, it is obvious that digital marketing creates a strong impact on consumer perception and thus improves brand image and awareness.
Lastly, it is essential to conclude that not only business professionals but also students should have proper control and awareness about the field of digital marketing as it also provides future prospects in their career.