Why take a digital marketing course?

Money is rapidly moving away from conventional marketing to digital platforms, and with that, the need for marketers to familiarize themselves with digital techniques and analytical fundamentals has also increased.

What will be learned in the digital marketing course?

Search Engine Optimization (SEO): SEO is becoming a critical channel for marketing and helps improve your website rankings by getting more traffic with keyword management, on-page and off-page optimization, URL creation, links and many more of those facets. Students will have the opportunity to do it on the WordPress site using the Yoast SEO plugin.

Social Media Marketing: A social media campaign strategy for a product or service is developed and implemented on different platforms such as Facebook and YouTube. In addition, the success of the strategy among the target audience is analyzed to determine the conversion rate and amplification. It also gives insight into how social media can play a critical role in brand building and if likes on social media really help improve sales.

Network analyst: This part provides the opportunity to deal with real data to authenticate or confirm that the hypothesis is true for any e-commerce store. Google’s analytics tool is quite useful and has proven its value over time and is therefore the most widely used tool. Students can download the Google Analytics mobile app to familiarize themselves with it.

Online Ads: This provides the opportunity to obtain information on paid platforms on the Internet, such as Google AdWords, Facebook Ads and YouTube Ads, to target potential buyers, calculate the cost of acquisition and campaign costs. A spreadsheet is prepared to evaluate profit margins and painstakingly compare the cost per click with the average order price and lifetime value of the customer.

Data visualization: This segment is about converting raw data into useful information to create dashboards that help stakeholders stay up-to-date with important figures and changes in them over time.

Opportunity to work with real eCommerce companies: The institutes invite designers, campaign strategists and marketers to give special lectures on various topics such as the pros and cons of different marketing tools, email marketing, online networking, optimization of search engines, user experience design and mobile marketing, etc. Students also have the opportunity to handle these tools first-hand by doing group and solo projects and building their personal WordPress website. They are also designed to work with ecommerce businesses in real time once they are well equipped with knowledge of various facets of digital marketing.

Career prospects after the course

Students, after passing various exams taken from time to time, gain a firm understanding of all digital marketing tactics, the various tools and resources that are available. Quality placement assistance is also provided. It is one of the highest paid departments of any company. You have the option of working as a freelancer or partnering with companies and working in a more organized environment. Below are the available positions for marketing graduates with a specialization in digital marketing:

• Digital Marketing Manager

• Responsible for content marketing

• Social Media Marketing Specialist

• SEO Executives

• Editors

• Content writers

• Conversion rate optimizers

• Search engine marketers

• Inbound marketing experts