Are you hiding behind your computer and thinking that you can grow your business that way? Is that part of your comfort zone because you don’t really know where to go and what to do when you get there, when it comes to marketing your products and services?

I always tell my clients that they need to get out. Easily put, I know. However, what I have learned is that they just don’t know where or how. Here are some key tips for you, so you can develop the KLT (know, like and trust) fact. People do business with people they know, like and trust.

Get a business card and carry it with you at all times. It’s amazing to me how many women entrepreneurs I know, away from home, who don’t have a business card with them. Let’s go! Get a professional business card, and be sure to use ‘real estate’ on the back too, and carry it with you at all times, in the car, in your bag, everywhere. It’s ‘customer appeal’ to make it easy for people to connect with you.

Create and send out a weekly ezine (newsletter) and be consistent about it. You already know that my ezine is published every Thursday at 2:00 p.m. people asking if they have been removed from my list because they never got it. People come to expect it, especially since there is always good, solid content that they find helpful in growing their business and becoming a wealthy female leader. They come to meet me and what I have to offer. And you?

Create a ‘free gift’ and have it available on your website. One way to ‘get out’ and get noticed is to drive traffic to your website on a regular basis, through your business card, your ezine, a public speaking event, a radio interview, etc. Get people to visit your website so you can grow your list, and be sure to offer a free gift (report, CD, etc.) that has great content to your prospects.

Get appointments for radio and television interviews. Many, many people listen to radio blogs these days; there is much to learn from the various experts being interviewed. You have to be one of them. Simply Google ‘blog talk radio’, find the category that fits the work you do, listen to a few of the shows to make sure you have synergy with the host and determine what you can add value to that person’s show, and connect. Get talking!

Public speaking. We’ve talked about this before: As an entrepreneur who wants to grow your business and make more money, you need to go out on various stages to raise awareness of who you are and what you have to offer. Create a signature speech, create a list of the stages you want to be in, and get started.

Volunteer. I fully believe in the universal principle of giving back: volunteer your time or services to an organization that aligns with your values. As a new entrepreneur, don’t ‘sign up for life’; rather, manage your time and energy so that you can have a ‘presence’, give something of value and still have enough time to work ‘on’ your business.

Pick up the phone! Yes, that’s what I said: pick up the phone! I often surprise clients on a Friday afternoon when I pick a random name and call them just to chat and see how they are doing. Or I call someone I’ve developed a relationship with via email or social media, and arrange a coffee date, taking it to the next level. Get out there.

CONCLUSION

There are many ways to grow your business, whether you’re a start-up or a seasoned entrepreneur, but that means getting out there and away from your computer. I totally believe in the personal touch and “knowing” people. You have to get out there, big time.