How can image sharing grow your business?
With the increasing number of photos being shared on the internet across the growing number of photo sharing platforms, it is clear that people are more drawn to images than text. Yet another fact is that millions of images and images floating on the World Wide Web are not just selfies and photos, they also include images of brands, their logos and products. Digital marketing companies are significantly using social media channels like Facebook, Twitter, Instagram, Tumblr to promote their clients’ brands through images. A brand image that you like on a customer’s account reveals more value than words or text.
According to the CEP of the web design company Blue Fountain Media, Gabriel Shaoolin, “Technology has made us a very visual culture. Cameras are on phones, watches, tablets, and laptops. As a result, there has been a dramatic increase in the use of photos and instant viewing channels to present them. So for a brand trying to communicate a marketing message, image-based content is becoming one of the strongest tools. [to do so]. “
So how can online marketers benefit from image-based social media content? Take a look at three top tips from marketers that can help organizations harness the power of a photo.
1. Develop a clear strategy
Like your other social media marketing campaigns to advertise, your business needs a clear strategy, the same applies to using image-based platforms. While most businesses understand the value of using social media platforms like Instagram and Pinterest, they don’t have a clear idea of how to properly visually represent their brand on these media.
When it comes to image sharing marketing, in addition to focusing on goal engagement, organizations must also adequately represent their brand and humanize their business. In short, first analyze your goals and target audience and formulate a visual strategy accordingly that also includes video marketing that can help you go a long way.
Your goals should include:
Get Representatives for your brand.
Visual and verbal interaction with your consumers.
Entertain and inform them.
Listen to what your customers have to say.
two. Identify the right platform
Reaching the right audience through the right channel at the right time is the best mantra for success. This symbolizes that each social media platform has its own demographic and marketing pattern of users. Therefore, for their photo sharing marketing to be successful, organizations must know their potential audience and how they interact with their favorite social media platform. Also, since most of your target audience uses smartphones to access the internet these days, you also need to optimize your content for the mobile experience. To do this, you can link your photos or images to your mobile website, select images that look good on smaller screens, and take advantage of new mobile features, such as the ability to insert Pins.
3. Think outside the box
Posting photos of your products regularly is certainly a good start, but it shouldn’t be your only approach to image-based online marketing. Your customers already know your products; instead, they look for content that they can interact with. They are drawn to user-generated content that is authentic and trustworthy.
To increase the amount of user-generated content on your social media feed, you can set up contests that encourage your customers to share their experiences with your product, rather than just taking a photo with it. These real life experiences of people with your product or company will motivate others to at least try your product, which can be a big change for you in the future.
If you are looking for link building strategies such as image sharing or any other social media marketing service, hire an online marketing agency to help you with your marketing campaigns.