How powerful is influencer marketing on Instagram?
The increasing growth of social media has triggered the rise of influencer marketing, all the platforms in social media are already involved in influencing marketing and till now it is the most effective way to market your products and services through social media. social networks, online.
Instagram, one of the most billed places to display your product. He is looking for more methods and strategies to monetize the platform and the increase in users and consumers that it has. Instagram is the place where you can share your moments with your friends and followers and that is why Influencer Marketing has germinated to grow within Instagram.
As we all know Instagram engagement rate is higher than any other social media platform at 2.3%, the fact that it is organic, we can’t deny the fact that Instagram has much more interactions than Facebook or Twitter. In this case, it’s clear that Instagram has proven to be the best place to build your influencer campaign (other than YouTube).
Instagram is one of the fastest growing social media platforms. This year, Instagram is forecast to grow 15.1% versus 3.1% for the other social network as a whole. Then, over the next four years, Instagram will add 26.9 million users, far more than any other social platform. Awesome! Why? Instagram usage is exceptionally heavy among millennials.
Influencer marketing is about showcasing a certain lifestyle and promoting a product or service through the lifestyle. With this, those followers of yours can become potential customers who can engage and spread the use of the product or service.
Influencer marketing helps influencers to be genuine and show off their colorful personality. Influencer marketing is not just about paying for the promotion of a product, by engaging with this marketing method you have the opportunity to impress the audience with your product and service. It’s not just about paying someone with a large following to spread your brand message, it’s about hiring and collaborating with them to experience your product and tell their followers what they think about the product.
Of course, your Instagram influencer marketing won’t work unless you have the right influencer working with you. Keep this in mind: Finding the right influencer is just the beginning, and there are more moving parts that need to be assigned to the right place.
The first thing to identify which influencer you should choose is to identify the person relevant to your brand who has the knowledge and influence to affect their audience’s decision when it comes to buying.
Instagram Influencer Marketing can have a powerful effect, but it has to be done right. So decide what you want to gain from it, as long as you and your influencer work as a team, and with engaging influencers, don’t be afraid to take criticism and suggestions from both your team and the audience.