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How to be successful working from home as a freelancer or virtual assistant

Most successful entrepreneurs start with a vision. But if you spend your days working for wages, you are working to fulfill someone else’s vision, rather than pursuing your own dream. Are you happy with that? Because it doesn’t have to be that way.

It is too simplistic to look at the world in terms of service providers and customers, or producers and consumers. In fact, companies need services too. Few office managers could function without a personal assistant or secretary, and the larger the business becomes, the greater the reliance on others to provide specialized skills that the head of the company lacks the time or experience to handle alone.

Role of a virtual assistant

This is where the freelancer or virtual assistant, who works from home, can score. The list of services that an assistant company can provide to a company can be as long as its payroll. Website design, provision of new content, administrative services, graphics, accounting, market research for customer profiling; much of this can and at some point must be contracted with specialized providers.

For someone starting out in a freelance business, the challenge to get started is getting the message across about what you have to offer to the world, and this means having a web presence. With at least 85% of consumers using the Internet to search for businesses (Local Consumer Review Survey, 2012), it is very important, indeed critical, that you can be found online.

These days, building a web presence generally means having a variety of platforms rather than relying solely on one website. Create a Facebook page and be proactive in building your fan base, and remember to tweet regularly so no one can forget you’re there (it works for the president, after all!).

Find a niche and create your blog

For the benefit of those who lack the time or energy to read, a YouTube channel can also be an invaluable resource. A lot of information can be accumulated in a five-minute talk, and if it’s interesting and there’s a hint of more to come, you’ll build a loyal fan base who, in turn, will raise your profile.

Lastly, make sure you have a blog with regularly updated content. Make sure it looks professional and reflects well on you, as both you and the service you provide will be evaluated by it. Find a niche, frequently fill it with new, fresh and exciting material to keep your visitors coming back for more.

Going into business as a virtual office assistant offers the best of both worlds: good, reliable work without the burden of having to sign in every morning and be accountable to someone else. If you have a laptop, phone, printer, and a little imagination, working from home has never been easier.

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