How to create a website that generates leads for your business
A lot of people jump right into buying a website when starting their business because they think it’s what it’s made for. There is no plan on how the website will actually generate leads for them. This leads to them having a nice expensive website that doesn’t make them any money and none of their prospects are aware of their web presence.
You don’t have to make this mistake. You can plan an attractive website and also generate leads for your business at the same time.
Here are some ideas to consider.
1. Keep your customer in mind
Who are your customers? What do they want from your business? You may think you are selling hammers but you are buying holes and you should keep that concept in mind whenever you create any marketing materials and your website is your online storefront.
Get into the minds of your customers and make sure that when putting together your website, you are considering everything he or she will need to stay and make contact to buy something.
two. keyword research
There is always so much talk about keywords or keyword phrases that will get search engines to spot their website and naive business owners spend a lot of money and time investing in taking what they hope is the easiest route to drive traffic to their site. Web.
It almost never works the way they intend. Your best bet when considering what your customers may be looking for on search engines is to ask them. Write content for them. Answer your questions in the form of blog posts on your website and you’ll find that people will find you organically, given enough time.
The old fashioned way of keyword or phrase stuffing can sometimes work (if the search engines don’t forbid it!), but most people are cold leads when they visit your site, so they don’t buy. For you to win the bid to be at the top of the page for a popular keyword, you will need to pay to play or write a lot of content around it, as already mentioned.
3. Make sure it’s easy for your customers to sign up
You may want to go straight to the sale, but your website visitors probably aren’t ready yet. You have to convince them that you are the solution they are looking for and you do this by adding them to your newsletter list immediately.
How do you do this? You turn your website into a lead-generating machine by making the home page a great call-to-action to sign up for a discount coupon or enticing giveaway. This can be physical (you can charge a small amount for shipping) or it can be a piece of digital information.