Apple “gets” its target market. They totally understand the people who buy their products. They cater their marketing messages to the unique needs, wants, and characteristics of the people they hope to convert from prospects to satisfied customers.

You can build the same kind of passionate, lifelong customer base for the affiliate products you sell when you practice the following 5 ways to better understand your audience.

1. Target an interest you know a lot about

Understanding your audience is easy when you’re a member. If you love peanut butter and jelly, and I mean really “love” peanut butter and jelly, then you understand other people who also have an obsession in that area. Marketing a business, online or offline, in an area of ​​interest that you are extremely familiar with and passionate about is a simple way to automatically understand what your audience is looking for.

2. Run surveys

Survey Monkey is one of the many survey management companies you can find online. They offer free and paid versions of their software, allowing you to survey your audience and ask them exactly what products they are looking for in their lives.

3. Ask for comments on your blog posts

You shouldn’t be trying to make a sale on every one of your blog posts. Every 3 or 4 out of 5 pieces of content should be information only, answering questions and solving problems. At the end of any content you create, you should have a call to action. A smart call to action is asking your readers to communicate their needs, wants and problems in the comments section of your blog.

4. Start studying your statistics

Google Analytics can provide incredible insight into your target market. It’s a free tool, but even so, it still provides a lot of valuable insight into the mindset of the people you’re trying to reach. You should study your stats at least monthly, and more often if possible.

5. Host a free Q&A conference call or webinar

Many affiliate marketers use webinars to make sales. Webinars often work great for selling products and services, but there’s another way to use them. When you host a free Q&A webinar, you discover exactly what your prospects want from you.

Another benefit of this information search tactic is that you can use the answers to the questions you receive to find other affiliate products that you know will be well received immediately.