Iconic and aspirational: the Kitchenaid Artisan stand mixer
One of the most aspirational kitchen appliances today is the Kitchenaid Electric Stand Mixer. In these days when easy comes, easy goes, this appliance has a remarkably long history and lasting appeal. Very often it is seen adorning the kitchen benches of TV cooks and bakers.
The KitchenAid Stand Mixer has been an iconic kitchen appliance for about 90 years. The name was introduced as a trademark for an electric stand mixer that had been developed by the Hobart Manufacturing Company in 1919.
Hobart had begun producing the first electric food grinding machines, including coffee beans, peanuts, and hamburgers, in the early 1900s and in 1915 a subsidiary, Troy Metal Products, introduced the first electric mixer designed to mix large quantities quickly. This 80 quart mixer was standard equipment for most large bakeries. It featured the unique and efficient planetary motion motor that powered an individually rotating beater. The whisk traveled in one direction around the inside of the mixing bowl.
In 1919, Hobart introduced the ‘KitchenAid Food Preparer’ or stand mixer, for the domestic market. Company executives brought the first mixers home to test in their own kitchens, and an executive’s wife is reported to have commented, “I don’t care what you call it, but I know it’s the best kitchen aid I’ve ever had.” Legend has it that this is how the name Kitchenaid was born. In 1924, the Hobart subsidiary Troy Metals was renamed KitchenAid Manufacturing Company, and its headquarters were established in Dayton, Ohio.
During the 1920s and 1930s, the KitchenAid mixer became extremely popular and, as with most appliances at the time, they were sold door-to-door or at a KitchenAid party. The birth of the sale party goes back much further than we imagine. During the party, a vendor would demonstrate the functions of the mixers by using them to prepare a meal for the guests. After the meal, guests were encouraged to order their own KitchenAid mixer.
Several attachments were developed around the same time to be used in the preparation and mixing of a variety of foods, including the oddly named pea shucker! Using available accessories, KitchenAid Stand Mixers can be turned into anything from a grain mill to a pasta maker or even a sausage stuffer.
So what does this appliance offer today’s cooks and bakers? The Artisan has a classic look, high-quality craftsmanship, and is a powerful and reliable mixer built with an all-metal body. The KitchenAid Artisan Stand Mixer is generally considered the latest in all food mixers, and is likely to stand out in any kitchen.
Aside from the obvious color variations, the Artisan Food Mixer looks a lot like any other mixer on first inspection, but this is where the similarity to the lesser models ends. Weighing in at over 11kg or 25lbs, the Artisan will require a permanent home on a kitchen bench.
That weight adds to the stability of the machine. The smooth metal body and tough outer coating ensure the Artisan mixer is built to last a lifetime. There are stories of these machines being passed from mother to daughter or left to beneficiaries in wills.
The metal body and mixing bowl are easy to clean, and the rugged outer casing can withstand all but the most determined efforts to scratch it. This ensures that no bacteria can enter the case to live deep in surface scratches, as can be the case with cheaper models. Much more hygienic.
The KitchenAid Artisan Stand Mixer has been designed overall to be as easy to use as possible. The 10-speed gearbox offers a range of 58 to 220 rpm. The mixer still features the unique and efficient planetary motion motor that ensures faster and more thorough mixing. The whisk follows an orbital path around the bowl rather than the circular motion of most mixers, so that the entire contents of the bowl are combined in the mixing process rather than chunks around the side of the bowl or on the sides. kitchen walls and surfaces. Large mixing bowl has attached ergonomic handle and spill guard. The backward tilting head design of the machine also allows easy access to the bowl. The single attachment hub is built in to make attachment of attachments quick and effortless. The Artisan is so well balanced that you can walk away and let it do its job without worrying about jumping around the bench. Despite the undoubted power of the engine, it is surprisingly quiet. For your peace of mind, it comes with a 5-year manufacturer’s warranty.
The variety of colors and finishes available will coordinate with any kitchen design or color scheme. Range includes Brushed Nickel, Caviar Black, Onyx Black, Metallic Gray, Empire Red, Caramel Apple Red, Bronze, Chocolate, Cobalt Blue, Purple Purple, Pear Green, Apple Green, Rose, Majestic Yellow, Cream, Almond Cream and Classic White . .
Some noteworthy points are that the colors are removed from time to time and have different price tags. High-end brushed nickel and the trendiest colors tend to be the most expensive. This is a commercial standard machine and other appliances are available and manufactured to the same exacting standards. Unfortunately, not all are available in the full color range of the stand mixer.
The Artisan is a heavyweight machine and is a considered buy, but is it worth the money?
The iconic status of the machine, unbeatable performance and durability make a pretty compelling argument. For those who enjoy spending a lot of time in their kitchens and who use a mixer frequently and would rather have a machine to use for years to come, this is probably the one to buy. For many homeowners, this once-in-a-lifetime purchase was simply to satisfy their own desire and enjoy the pleasure that this high-quality, iconic, durable and long-lasting appliance brings to their lives.