Importance of keyword research in digital marketing
Keyword research is the first and most important step towards digital marketing. Keyword research is the process of researching and choosing words and phrases that users will search for that are directly related to your business, product, or services. Keyword research helps your viewers search for and find you through common words. Keep in mind that your keywords must stand out. Regardless of what you search for online, both the user and the search engine depend on keywords to find the result. The right keyword can get you a high rank for your website. If you are using the wrong keywords on your website, it tends to attract the wrong viewers to your website, this will hinder the reputation or ranking of the website as viewers will not find exactly what they are looking for and in the end , this will hinder the ranking of your website. Until you know which words and phrases are most important for your website, you cannot proceed with keyword research, for this, the most important thing is to understand the nature of your business and find the keywords accordingly. If the wrong set of keywords is chosen for your website and you optimize for keywords that are not directly related to your business and your offers, you may very well get traffic to your site, but this traffic will not be qualified.
One must follow certain steps while doing keyword research:
Step 1- Selection of keywords
One should come up with a list of word or phrase ideas by talking to your business owner or the one you are working with about the keyword list keeping in mind its business nature.
Step 2- Competitors.
This can give you a clear idea of what your competitors are doing and what is trending in the market on that day. Look up all your competitors selling the same product or service and start adopting the words and phrases they are targeting. Checking our competitors’ website will help you get more information and description where they can give you suggestions on which keywords they are targeting.
Step 3 – Use the keyword planning tool.
The keyword planner helps to understand the searches that are being carried out and the competition of the selected word. One can easily understand the competition and set their primary, secondary and tertiary keywords accordingly.
Step 4- Use Google Trends
This tool will help you see global or national searches for the word you are looking for. This tool will display the result in the form of a graph, which makes it easy to analyze the result. Using this tool, one can correct their primary, secondary, and tertiary keywords.
Step 5- Define your list
After analyzing the keywords, one has a huge list of keywords and from this research. Try to search for no more than 10-15 keywords.
Step 6- Word selection
From the data received, try to choose the primary keyword (the most popular search), the secondary keyword (the second most popular search), and the tertiary keyword (the third most popular search). Accordingly, one can make your title, description, and meta description.
Keyword research really increases your business title search. An attractive title with well-researched keywords can help your website rank.