En Belgique, les ventes de sextoys Womanizer ont augmenté de... 203%

In Belgium, sales of Womanizer sex toys increased by … 203%

In Belgium, Brussels-City, Uccle and Etterbeek form the top 3 of the municipalities having bought the most sex toys according to the Womanizer brand.

A few months ago, Womanizer, a German brand specializing in clitoral vibrators, communicated with some surprise rather extraordinary growth figures when we were at the very beginning of confinement. Overall, its sales had increased by 50% compared to its forecasts for 2020, with peaks such as + 135% in Canada and 75% in the United States.

The brand is also sold in Belgium and we wanted to know what was happening in our country. Laurent Schmitz, owner of “Désir et Moi”, a well-known loveshop in Liège, had already announced the color: during the last three months, its sales by eshop had multiplied by 7 and, since its reopening, its figures have flirted with those of Valentine’s Day, the best period for the store.

At Womanizer, we confirm: “The increase in sales, from April to May, was 203%“, explains the communications officer. The bestseller being the Womanizer Premium, a luxurious clitoral sex toy with in particular breath of air, 12 levels of intensity and other fun features!”Almost 2/3 of purchases were made by women and 1/3 by men“.

As for the cities that bought the brand’s products the most, the top 3 is made up of Brussels, Uccle and Etterbeek!

As for the We-Vibe brand, the leading manufacturer of connected sex toys for couples, it has also seen a boom in application downloads of its connected sex toys that can be controlled remotely using a mobile application. “To give control of the toy to the partner, just send him an invitation by SMS or WhatsApp.” And sales continue as we return to an almost normal life!


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