With the integration and increasing importance of social signals in Google’s algorithm, more and more people are being encouraged to use social media platforms to boost their advertising efforts. One of the places that has received considerable attention from SEO specialists and internet marketers is Instagram. But like any other trading strategy, you can’t just jump on the bandwagon and see results. Learn the correct way to do Instagram marketing, then build brand awareness and gain more followers.

Instagram has taken the initiative to make the web more visual, creating photographers avid of average users and specialists in company brands who have seen the potential of said platform. Photo sharing has proven to be a great way to attract a strong following, increase customer relationships, and inspire active user engagement and discussion. To enjoy all these promising benefits, what does it take to make your marketing campaign a success?

1. Set up and manage your account professionally. If you’re not outsourcing social media optimization, you need to take the time to set up and manage an account … professionally. Think about how you would like people to remember and see your business. A good Instagram marketing strategy is Burberry’s, a British luxury fashion brand. Among the photos they share are taken during their events, behind the scenes. In doing so, they make fans enjoy the “experience” through privileged photographs of glitz and glamor. This participation ignites interest and exchange.

two. Set schedules. No internet user would want to follow an account that uploads 30 photos at a time, every day. Although flooding your feed with everything you have on your camera can be a tempting idea to make the brand stick, this move can only lead to annoying followers who will decide to unfollow your account and even mark your posts as spam. Just focus on quality and creativity, and your single photo will be able to convey your message more efficiently than the longest article you can write.

3. Upload real photos. The success of your Instagram marketing campaign depends largely on the creativity of your photos. Never fill your feed with photos of texts that tell news, events or promotions. Share real, creative photos and if you have to include some text then that’s what the caption is for. And if you’re having a hard time deciding what to post next, here are several content strategy ideas:

· Images of your products in various sets or backgrounds.

· Images of people, famous or average, using your products – they can be the usual, sincere, funny or unconventional.

Four. Tags. In social media optimization, hashtags mainly help categorize posts. These can also be used to create communities within the photo sharing platform that have the same interests. Another way to maximize the use of hashtags is to host contests with prizes up for grabs.