Starting a new business is one of the most exciting things you can do in your career because you are essentially taking control of your work life and becoming your own boss. While exciting, it can also be stressful because one of the problems with working for yourself is that you don’t have the security of a paycheck. It has to cover all aspects of your business, from getting customers to marketing and delivering the product or service.

Starting a business involves a great deal of planning which is essential to be successful, plus it also means that you need some start-up money so that you can gather some marketing essentials and get going. You might be tempted to cut corners right now to try to save money, but nowadays people want to see that you are an established business and the best way to convey that is through product marketing. It would be a shame if you lost potential business early on because you didn’t present yourself as a legitimate business to new customers.

Below is a list of marketing essentials that every new business should invest in to make a good impression on new customers and establish their brand early on.

• A small website is very important nowadays and it is a form of marketing that every new business should consider. It doesn’t have to be a massive website, but having an online presence is important, as people like to research anyone they are looking to hire to do any job. It’s also a good idea to submit your business to some of the big directories, like Yell, BT, Free Index, etc. Again, this just reinforces to people if they search for you, that you are an established business.
• A business mobile phone is a very good idea for a new business because when someone calls it is good to respond with a professional greeting. If you only use your personal phone, you won’t do this as it could be your friends calling. This simply conveys the fact that you are a business professional and not a new business with no experience.
• Business cards are very important and have been around for many years in the business. Professionally made business cards create a good impression for your business and are a great way to promote yourself in the early days of any new venture. It’s definitely worth spending a little more and getting plastic business cards instead of the cardboard ones, as they are much more durable and give a great impression of quality.

These are three very important things for a new business to consider when looking at initial marketing ideas. Remember that all that marketing is about is creating a good image of your business to people and this is very important in the first 12 months for a new company.