Marketing your book through videos
Once you’ve written a book, no matter what genre you’ve written in, you’ll need to publish that book, and you’ll need to promote it. Of course, there are several different ways to achieve this; however, you may want to think outside the box a bit and choose an approach that is not so traditional (or mainstream).
Use visual cues to promote your book
A really effective approach to promoting your book is to create a book trailer (just like you see trailers for new movies that have just been released or are about to be released). Considering that what you are trying to promote is the written word, a trailer can be a striking and profound contrast to the book and will capture the hearts and interest of many people, including people who respond so well to visual stimuli.
When it comes to promoting your book with a trailer, if you don’t have the knowledge or experience to do it yourself, you’ll want to make sure whoever you ask to work on is the right one for you and the book. you want to promote. You’ll want to connect (or hire) with someone who has a significant amount of good quality, relevant experience. After all, you certainly don’t want to be a guinea pig in that kind of situation. If possible, you’ll want to choose someone who has experience filming, producing (and directing, if possible), editing, and ultimately optimizing the content so that you get the most bang for your buck.
The reasons why creating a trailer is so smart
At this point, you might be wondering why video is a good idea when it comes to promoting your book.
Well, there are a number of reasons why it’s a good idea to create a trailer for your book.
- Exposition: Because videos are so popular, effective and relevant today, they will allow you to gain exposure to a great extent and many other people will be able to hear and see what you have to say and tell their friends and family about your book as well. .
- Shareability: You definitely want to create a buzz about your book whenever possible. It’s entirely possible (and highly likely) that you can do just that with a video trailer because it’s a type of content that can be easily shared. If your trailer goes viral, you’ll be golden. The more people who see the trailer, the more they want to read the book.
Connectivity: Your trailer can help you make meaningful connections, which also means it can build trust, credibility, and the perception that you are the go-to subject matter expert. In fact, with a little effort and a little luck, you will be the first (and hopefully the only) person they will ever need.
- Good for the wallet: Trailers (and videos in general) are really profitable. Also, they don’t have any kind of delivery schedule. They are delivered to the public 24 hours a day, 7 days a week.
Do trailers really have a positive effect?
If you’ve made a video that promotes positively and matches your book, chances are other people will want to read the book. Your trailer can really promote your book and your brand too. However, it is not enough to post your progress on one or two sites. You must be strategic in the way you promote your book. You need to determine exactly where the people who will potentially buy your book are hanging out, and you need to make it as easy as possible for them to realize what you are offering. Once you’ve done that, hopefully the rest will happen. Most likely, the interest is already there. Now all you need to do is inform them about how good your book is and how they will benefit from reading it.
Good versus bad
There are trailers and then there are trailers. First of all, if you want to create a good quality trailer, you will need a good quality script. In addition, it must be visually appealing and must demonstrate an intelligent and creative connection between the book and the trailer. That connection is critical to the success of your book. Of course, music selection is equally critical to the trailer’s success. The more professional your trailer looks, the better it will be. Finally, the trailer needs to be well edited for the finished product to flow and be confluent. When it comes to the script, be sure to write it specifically for the trailer. It probably won’t work well if you have a script that was designed for something else and then adapt it for your advancement. Make sure your choice of music is as perfect as possible (and appropriate, at the very least). Music and story must have a solid synergy.
Advancement is a great tool when it comes to promoting your book, but it is very important to remember that all the different stages and aspects of advancement are important and they all contribute to your successful promotion of your book. It’s also a great idea because a lot of people are hooked up to all kinds of cool stuff online. As much as content is king, video is definitely queen and it would be helpful to keep that in mind.