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Pay per click advertising for a yoga business

Pay per click advertising for a yoga business

Pay-per-click advertising (or PPC, as it’s more commonly known) can give small yoga businesses on a budget the opportunity to level the playing field with their larger competitors. At Google and Yahoo, PPC allows a business to make a small to moderate investment and target their most desired customers with laser-like precision. Simply put, it’s like putting an ad in front of the very people who are looking for what your business has to offer… at the exact moment they’re looking for it!

A pay-per-click ad is one that appears when a person searches for the term they purchased (offer). The ad is made up of a small amount of text and a link to your site or landing page. The ad appears in the right column of search results or at the top of a page (most commonly) in the “Sponsored Links” section and may link to your website or a predetermined landing page.

Another advantage a yoga company has, incorporating PPC into their marketing process, is that their competitors probably aren’t. Many non-technical companies do not use internet marketing techniques and this significantly reduces competition for those that do. When a yoga business is located in a small geographic area, they may be the only ones taking advantage of PPC and can easily appear on the first page with minimal investment. To determine how much competition there is, do a Google or Yahoo search using your keywords and look in the PPC area to determine how many listings match your keywords.

To learn more about PPC in general, you can visit the Google and Yahoo websites for information and tutorials. The specific links are below:

http://adwords.google.com

http://searchmarketing.yahoo.com

Some important things to remember when incorporating PPC into your Yoga business are to start small and monitor the process. Start with a small initial investment to test results, and monitor your PPC account at least weekly at first, as you may need to adjust your keywords, descriptions, and investment to achieve the results you’re looking for. If you know someone who has experience setting up a PPC campaign, it would be great to get their help. WebFlexor Yoga specializes in helping yoga teachers and studios succeed on the Web.

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