Powerful business building ideas I got from a trip to the movies that led to exponential growth of the practice!
In this article, I want to share with you some amazing insights I got from my last trip to the movies and the movie wasn’t even related to marketing. It proves that if you are receptive to ideas that are outside your normal scope of practice, you can learn from other industries, adapt their ideas to your own line of business, and create exponential growth and profits in practice! Let me show you how…
1. Regardless of how often you go to the movies, you’ll have noticed that the vast majority of movies are franchises: Die Hard, Iron Man, Bat Man, Underworld, The Twilight Sagas, to name just a few. Why do you think this is? It’s because the filmmakers have found a trusted genre/style that works and will stick with it. No matter how many movies they’re making, it’s usually not the audience that relies on the plots and stories, but the actors and directors.
This may be directly related to you and your marketing. Once you’ve found a formula/ad/direct mail piece that works, stick with it. You will know if your customers (audience) get tired because the response rate will drop and if that doesn’t happen, keep using it! When you market your products and services, it’s easy to think you need to do something new and exciting, because you’re “bored” with what you’re doing and assume your audience is bored too. Usually, though, it’s because you’ve been tempted by a new marketing idea that everyone is excited about and you just need to get involved with yourself, so you make an excuse that your strategy isn’t working for you anymore. try the new and relatively untested. ideas
Just like filmmakers, you get bored long before the audience and make the mistake of changing marketing strategies.
two. Film ideas tend to build on each other in sequence and it can take a while before they make much money. Over the past four years, we’ve had Iron Man, Thor, the Hulk and Captain America all in preparation for the release of Avengers Assemble, which upon its release became the highest-grossing movie in its first week. Many business owners often make the mistake of looking for instant gratification and a flood of new orders/customers when it comes to advertising and promotions, but often this doesn’t happen, and it doesn’t mean there is something wrong with the marketing piece.
Customers will buy when they know, trust and like you, and often build up this trust only after your marketing materials have been consistently and regularly undermining them. They’ve come to appreciate his style over the time he’s been advertising and also realize that he’s in it for the long haul and isn’t likely to go away any time soon so overall he’s someone they can do business. .
3. A movie is nothing without its merchandise! You’re lucky enough to escape the theater without being sold an action figure, baseball cap, t-shirt, poster or candy in the shape of the movie cast. This is a typical (and brilliant) upsell that you can easily replicate in your business! Therapists may sell gels, ice packs, vitamins, essential oils, dentists sell toothbrushes, mouthwash and a visit to the hygienist, mechanics sell oil change, refilling the windshield washer and food places sell larger portions, etc. Now you’ve seen how easy it is to wonder what else you can promote during the sales process.
Four. Movies are relentlessly advertised with trailers, movie posters, and billboards on the sides of public transportation, all to generate interest and excitement, and more importantly, get people to come see the movie and earn money. This tactic is easily applicable to any other business for two reasons. First and foremost, you need to stay top of mind with your customers so that whenever they need someone to do what you do, you’re the first person they think of. Second, it also helps you keep some buzz in your practice or business and you can do that by using the best parts of your newsletters/articles or blogs to pre-announce when you’re launching something new. You can also continually remind people about launch dates and upcoming attractions, etc.
5. Finally, you want to go and watch all the most popular movies 2 or 3 times as there is something about them that resonates with people. If you can take advantage of what the movie offers people who want to see it, you can let it influence your ads to tie in with popular culture. If you can’t find a theme that you can use in the movie, you can always adapt and modify your title or tagline to use in your own marketing. A great place to fine them is Tagline Guru ( http://www.taglineguru.com/moviesurvey.html ) and with a hundred great suggestions on their site, there will be plenty that you can change to suit your purpose.
There are many opportunities for you to create exponential practice growth if you are prepared to look beyond your own profession and use ideas that work for others and adapt them for your own purposes. Using the best of other people you can create brilliance for yourself!