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Promote your brand to your employees: inside information about the brand

Promote your brand to your employees: inside information about the brand

Employees as brand ambassadors

So the question is whether a new company cannot generate the same pride and joy in its employees. The answer is a resounding yes! The easiest way for any new business to market itself is to start by realizing that your employees can be your brand ambassadors. When employees refer, they will bring business opportunities, recruiting experienced contacts, and of course, word-of-mouth marketing of your organization.

It’s all about communication

When the vision, mission, values ​​and culture of a company is born, it is absolutely necessary to put them in writing. Making a document would mean that these messages are repeated and deepened by employees so that they can identify with the values ​​and culture of the company. This will help employees feel rooted and retention will be easy. Corporate cultures are reflected in the work of employees in the business world. More clearly, for example, an empowering corporate culture will produce a bold marketing team, willing to try new ideas. Big risks lead to big successes, thus creating a brand for the company.

What comes first, the internal or external brand?

What was the first; the egg or the chicken? There is definitely an impact of the internal brand on the external brand and vice versa. It is also true that companies that start with internal branding are more aware of internal communication gaps and accept them as problem areas. Internal branding is much more effective when run as one large focused campaign followed by smaller campaigns that refocus on the same message. Organizations should try issue-based campaigns so that messages that need to be reiterated can be fully discussed. In case the company wants to opt for regular communications, the mandatory online training and compliance modules should be part of the company’s internal branding strategy.

Revitalize the employee towards the brand

When communication and ideas aren’t spinning, know that employees are quiet, and a quiet employee tends to overthink the company, what its people are like, and what’s missing from the company. Employees when left alone for a long time tend to complain: “we are working harder than the other department”, etc. So when communication happens, employees know the pressures and challenges that others face. This encourages empathy and problem solving. Ideas fly quickly to solve them. Once the solutions resulting from these discussions are implemented and the results are discussed, the employee has a clearer understanding of the stuff their company is made of. He feels that he is an important part of the organization and is passionate about his ideas at work and the work itself. If the employee feels that they are not only listened to, but that their ideas are accepted and discussed or kicked, they will begin to feel engaged. With employee engagement comes ideas of what the organization’s employees stand for and, ultimately, what the brand stands for. Small steps for employees – one giant leap for the organization!

How do you do it?

To launch any initiative we must plan. The plan with objectives and follow-up steps must be clearly written. The marketing team should be involved in creating creative slogans so that the communication is clear to the employees. Involving employees in this activity is also a big effort, just like involving a customer. The following are ways to achieve ends.

· Eye-catching digital communication is a must. It will help you get answers faster.

Printed material such as flyers, standees, etc. It should be placed in strategic nooks and corners.

· Have a Writing Board for all employees to write what they feel in the places where they congregate. For example, the canteen, near the coffee machines or the basement parking lot.

The internal branding initiative is a huge undertaking. The company needs to feel the pulse of the organization and work so that the employees express their opinions. What you feel inside is how you will look on the outside; this is not only true for human beings. It is also true for organizations!

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