The retail subdivision appears to have received step-mother treatment from entrepreneurs, consultants, builders and real estate developers. Until now, the focus has been more on the residential sector. But the retail sector also offers lucrative potential to budding real estate entrepreneurs. Due to the ever-growing population of department stores, retail management has become an important division of the marketing chain. Organized retail has become an important field in the country. Currently, there are 1.2 major retailers in the country, most of which are part of an unorganized sector. In India, the total value of the retail marketing sector is estimated at Rs. 12 billion rupees and is expected to increase by Rs 1 lakh crore by 2010 DC According to a report by Mc Kenzie, the retail sector is the second largest (after agriculture) in India. In addition, globally, surpassing finance and engineering, retail has become the largest industry. 50 of the Fortune 500 companies and 25 of the top 200 Asian companies are retailers.

The retail industry has come to India through large shopping malls and large department stores and retail chains such as Shopper Stop, Big Bazaar and Forum. The employment opportunities in the arena are immense and have good financial rewards as well. The big names associated with retail marketing like Pantaloon Retail, Shopper Stop, Trent, Lifestyle, Subhiksha, Koutons, Bata and Liberty will invest around 6.5 billion rupees over the next 2 years. In addition, the international chain Walmart is also expected to invest in India. According to KSA Technopak, a consulting firm in Delhi, there will be around 600 shopping malls in the country by 2009. Right now, their number is 200.

Right now, the percentile for organized retail (multi-brand outlets, shopping malls and franchises) is negligible, but this is not the whole picture, because the picture will change rapidly and the opportunities will also increase. It is estimated that by 2009 this industry will begin to appreciate at a rate of 25-30% per year. In addition, 2-3 million jobs will be generated in this sector. Integrated retail (retail with entertainment), a subdivision of this sector, is experiencing a boom in metropolitan cities.

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