SERP (search engine results page) ranking is the most desirable place you want to have for your website. That is the result of any query or question on Google. The higher SERP ranking will ensure more traffic to your website. This will ensure high conversion rates. Here’s a promising guide to getting a better ranking.

Let’s first learn the Google SERP ranking game.

STEP -1 Attractive titles with suitable keywords

The title of your content is the first thing the user sees. It must be attractive enough, showing the ability to answer queries. And it must have keywords that can lead to relevant search results.

Google’s algorithm displays the most informative results. In their mission statement, they say it is to organize the world’s information and make it universally accessible and useful.

You need to ensure trustworthy content for viewers once they start your site. This is based on B2B or B2C searches. The easiest way to do this is by creating attractive titles. These have to serve the purpose of the search. They have to be promising enough. For example, anyone searching for “tricks to get refunds” will be more inclined towards a title like “Top 10 tricks to get amazing refunds”. Instead of a simple one like “Money Back Cheats”.

The next step is to develop new SEO strategies for your site. So let us know

STEP 2 Understanding the Google algorithm.

According to Moz, there are about 500-600 changes to the algorithm. Google executives like Gary Illyes and John Mueller in one way or another confirmed it. So stay updated on the new algorithm changes.

It may appear that your site is banned due to low traffic. But Google doesn’t always publicly declare changes.

For example, the April 2015 mobile update. Comply with favoring sites that are mobile friendly. You can also impose sanctions on those who are not.

The 2012 Penguin update, which is designed to consider spam search results. Most of the time it is done by buying links to boost Google rankings.

This and several other updates like Panda, hummingbird, Google EMD, Phantom, Penguin, etc. they tell us a lot about the algorithm.

To keep track of updates, you can visit sites like Moz’s Google Algorithm Change History. Knowing them will help you develop good SEO strategies.

STEP 3 Know your current search ranking.

It is very important to know where you are currently. It is useful for evaluating your growth. To evaluate your keyword ranking, SERP.COM will help you. This shows the number of results in monthly searches, ranking on specific search terms, cost per click for paid search, etc.

There are different analyzes that expose the reasons for the decrease in traffic. One of which is slow sites, this will dramatically decrease traffic. The delay of just 3-4 seconds tends to lose interest in the content. The best example of this is Walmart. WebPerformanceToday stated that Walmart had a sharp decline in conversions after site load times increased by 4 seconds.

To help you with ranking, periodically check the status of your site on PageSpeedInsights.

STEP 4 Maintaining organic traffic.

Traffic is more on organic sites than non-organic sites. Visitors trust organic sites more. Non-organic sites like paid search and social media attract fewer visitors. According to BrightEdge, there were organic sites that attracted more than 51% of B2B and B2C website visitors. And Social was only able to make a mere 5%.

Although there is no harm in advertising your site, only if there are not enough or no results for the given search. In this case, visitors also tend to visit non-organic sites. In doing so, ROI is the main factor to consider. Also, that PPC adds well to your site with good income.

STEP-5 Make your site mobile friendly for better SERP rankings.

If you haven’t created your mobile-friendly website, then it’s the first thing to do now. Google’s algorithm favors mobile pages as we discussed earlier. Mobile site optimization is a very important step.

Loading speed and a better mobile experience will improve your SERP ranking. One way to do this is by adding an AMP (Accelerated Mobile Pages) stamp to your site results. This is Google’s project to ensure fast loading of mobile pages.

STEP-6 Research is the key

You have to do a great deal of research for keywords. The best way to get the best SEO is by creating great content through the use of keywords. Commercial keywords serve the purpose. You have to deliver what the visitor wants.

If a visitor wants information about the search, you must add informational keywords. But if the visitor intends to buy something, the keywords must agree with it.

Researching your competitors is also an important aspect. Knowing what type of content they offer through your site will help you optimize yours.

You can add publication dates to your site content. This will help you if the visitor wants the latest content. Adding a date will get you more traffic as the visitor can be specific about the dates. You can always update the contents for the latest date.

STEP-7 Use Rich Snippets and Better Permalinks

The content of a website should answer a question through a short paragraph or a searchable list. Google can automatically include it in the SERP which will allow you to gain more traffic.

These are primarily known as Rich Snippets. It will be helpful to add informative content using appropriate keywords. The more traffic leads to a higher ranking.

Permalinks are something visitors pay more attention to than you think. If your permalinks consist of only symbols or numbers, visitors are more likely not to trust the site.

Unsightly permalinks can decrease traffic. Permanent links should consist of keywords or search results. Many times your own title would serve that purpose well.

In all, if you follow these simple steps, you could achieve a higher SERP ranking. In the end, for the best assistance, hire a professional company to increase your SERP ranking. So give your website the much-needed boost with best digital marketing company.