Strategies for Finding Job Search Success in the New Economy
I read in the news that Apple announced that it sold more than five million of its new iPhone 5, just three days after its launch and to sweeten the demand for Apple products, more than 100 million devices have been updated with the latest operating systems from Apple.
Apple’s success is an important indication that the Internet has taken over the new economy. The latest trend of using social media to find work has moved at a dynamic speed. Savvy job seekers know they can’t rely solely on traditional means to search for jobs.
Traditional job searching includes strategies such as looking in newspaper classifieds, looking at “help wanted” notices on bulletin boards, going to recruitment or job agencies, and writing about job opportunities directly to the companies. All of these traditional forms of job search involve an individual reacting to a job that has already been publicly offered.
While traditional methods are still necessary, creative, knowledgeable and socially savvy internet job seekers will go the extra mile to stay ahead of their competition by building an online presence to reach more potential employers. That’s because they know that more and more recruiters are using the web as a place to look for talent and conduct job history searches. This trend will increase over the years.
Here are 3 ways you can use social media to improve your job search success:
1) Build your online presence on social networking sites.
Make it easy for employers to find you online, thereby opening doors to more job opportunities. Without an online presence, you won’t appear to be as relevant as those who do and will be overlooked by smarter applicants who have online visibility. Building an online presence includes
- LinkedIn – A networking tool for professional connections. It is also used to recommend job candidates, industry experts, and business partners. Employers use LinkedIn as a search tool to find talent, and job seekers use it to leverage their network in support of their search.
- Twitter: social network and instant messaging that allows users to post updates of 140 characters. The employer can use Twitter to post job opportunities.
- Facebook: a social network that connects people, to keep up with friends and share ideas. Depending on your level of privacy, some job seekers have successfully landed a job through your Facebook network.
2) Create a blog to demonstrate your expertise
Another good way to further boost your image and demonstrate your experience, knowledge and passion in a particular field is to create an up-to-date blog. Keep it professional, creative, and update it with value-added content for readers. The articles you post may include tips and advice on topics in your area of expertise, also keep in mind that everything you write and post online is subject to judgment.
3) YouTube and Pinterest Marketing
Internet-savvy job seekers are making use of video marketing to promote themselves. This is a creative approach to job hunting that has become increasingly common in the social media arena. You can create a video resume, such as a short, traditional video that includes an overview of your work experience, education, and skills.
Although Pinterest is not a networking platform, since it does not allow direct communication, it is becoming increasingly popular among businesses. It is a powerful tool to demonstrate your knowledge, organizational skills, and creativity to potential employers. You can create boards that relate to specific skill sets you have and use them as a portal to link to work you want to showcase, like an online portfolio.
4) Online Resume
In the new economy, it has changed the way employers review resumes, the Internet has also made it possible for job seekers to post their resumes online, on their own hosted websites. This change is particularly useful for those whose resume presentation will be greatly enhanced by being able to take advantage of the graphical and interactive capabilities that an online resume on a personal website can provide.
Simply put, in these times, a paper resume is not enough. Being creative is essential, and a well-designed electronic or online version of your resume combined with and linked to a strong social media profile is often ideal for a successful job search.