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Surf at Baskin-Robbins!

Surf at Baskin-Robbins!

sweet! Baskin-Robbins, the world’s largest ice cream specialty chain, is ushering in summer with a selection of refreshing new frozen treats in celebration of Sony Pictures Animation’s animated action-comedy Surf’s Up, in theaters June 8, 2007. Baskin-Robbins introduces seven twisty, surf-themed Frozen Treats for ice cream lovers to get ready for summer. Baskin-Robbins is also making a splash from the Pacific Ocean to the Atlantic Ocean with a mobile tour and Big Wave Instant Win game.

Baskin-Robbins is creating a frenzy of excitement this summer with its new Surf’s Up-inspired tubular flavors, Penguin Swirl and Splish Splash(TM). Ice cream lovers will go crazy for the unique colors of the flavors as the black ice cream and blue sherbet turn penguin tongues black and ocean blue in the first lick. Additionally, consumers can cool down with one of Baskin-Robbins’ refreshing new Fruit Blast Smoothies, a combination of real fruit and nonfat frozen yogurt, available in a variety of new and exotic fruit flavors like Berry Pomegranate Banana.

“Baskin-Robbins is going back to its California roots to bring summer fun to its customers,” said Scott Colwell, vice president of marketing for Baskin-Robbins. “We’re excited to kick off our mobile tour and help ice cream enthusiasts sweeten their day with our refreshing new treats.”

Surf’s Up Ice Cream Treats
This summer, Baskin-Robbins invites boys and girls to dive into summer with some irresistible frozen treats. Baskin-Robbins Surf’s Up ice cream and frozen treats are available at participating stores nationwide now through August 19, 2007, while supplies last.

oh penguin swirl: A swirl of mixed berry black ice cream and white ice from Tutti Fruiti.

oh Splish Splash(TM): A refreshing mix of blue raspberry sorbet with blueberry ice.

oh Fruit shake: Real fruit mixed with nonfat frozen yogurt provides a smooth, satisfying flavor. Available in new Berry Pomegranate Banana, Strawberry-Banana and Mango.

oh fruit explosionTaste: Real fruit mixed with ice, it explodes with an intense and bold refreshing flavor. Available in the new Berry Pomegranate, the new Blue Raspberry, the Strawberry-Citrus and the Wild Mango.

oh penguin cone: An ice cream penguin propped up against a palm tree is a refreshing change to Baskin-Robbins’ scoop of ice cream in a sugar cone.

oh Surf’s Up Ice Cream: Beat the heat with a tropical treat! Very Berry Strawberry Ice Cream, World Class® Chocolate, and Coconut topped with Pineapple Crushed Graham Cracker Topping, topped with Whipped Cream, Half a Banana, and a Surf’s Up Chocolate Bar.

oh Surf’s Up Ice Cream Cake: An entire cake transformed into a beach scene, complete with Cody and Tank riding the waves. Available in the new Baskin-Robbins Fudge Crunch Cake, a layer of fudge and chocolate crunch between two layers of ice cream.

Sailing from coast to coast
Baskin-Robbins will travel to cities across the country this summer with the Surf’s Up Mobile Tour. The mobile vehicle, designed with colorful images of Surf’s Up characters Cody, Lani and Chicken Joe, will give consumers the opportunity to try the Baskin-Robbins ice cream flavors, play Ubisoft’s new video game Surf’s Up and get candy and deals. . The mobile tour will hit the road June 1, 2007, beginning in Los Angeles and New York and making stops in 31 cities, including San Diego, Sacramento, California, San Francisco, Baltimore, Washington, Chicago, Houston and Dallas. The East Coast tour will conclude in Dallas on July 16, 2007 and the West Coast tour will conclude in Fresno, California. on July 31, 2007.

Catch a wave and win
To make an even bigger splash this summer, Baskin-Robbins has created the Big Wave Instant Win online game. Contestants can visit http://www.bigwaveblast.com Prayed http://www.baskinrobbins.com/bigwave to watch scenes from Surf’s Up and see if Cody Maverick successfully rides the wave. When Cody hangs ten, the contestant wins! If Cody goes missing, consumers receive a coupon offer for Fruit Blast Smoothies and can come back the next day for a chance to win. Consumers can play every day through July 31, 2007 for a chance to win Baskin-Robbins coupons and many exciting prizes including:

Two all-inclusive trips for four to Jamaica

A trip for four to the Hilton Hawaiian Village in Honolulu

Baskin-Robbins treats for a year

Video games, DVDs and more from Surf’s Up!

In addition to the Big Wave Instant Win game, the website offers even more Surf’s Up-inspired fun, including the Gnarly name generator, downloadable Surf’s Up wallpaper, screen savers, friend icons, a miniature version of the Surf’s Up video game from Ubisoft and more.

Flavor history and innovation
Baskin-Robbins has created more than 1,000 ice cream flavors over the past 61 years, many inspired by fashions, people, time events and pop culture trends. Baskin-Robbins continues to be the leader in ice cream flavor innovation by constantly introducing new ice cream flavors to its extensive library of flavors. The iconic brand is committed to delighting taste buds of all ages with exciting new and traditional menu options.

About Baskin-Robbins
Baskin-Robbins, the world’s largest chain of ice cream specialty stores, creates and markets innovative, high-quality ice cream, specialty frozen desserts and beverages in more than 5,600 retail stores worldwide. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led them to create more than 1,000 ice cream flavors and a wide variety of treats. Baskin-Robbins, headquartered in Canton, Massachusetts, is part of the Dunkin’ Brands, Inc. family of companies. For more information, visit http://www.baskinrobbins.com.

About Surf’s Up
Surf’s Up is an animated action comedy that goes behind the scenes into the high-octane world of competitive surfing. The film introduces teenage rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer, who enters his first professional competition. Followed by a camera crew to document his experiences, Cody leaves his family and his home in Shiverpool, Antarctica to travel to Pen Gu Island for the Big Z Memorial Surf Off. Along the way, Cody meets Sheboygan surfer Chicken Joe (Jon Heder), famed surf promoter Reggie Belafonte (James Woods), surf scout Mikey Abromowitz (Mario Cantone), and energetic lifeguard Lani Aliikai (Zooey Deschanel). , who recognize the passion for surfing, although sometimes it is a bit misguided. Cody believes that winning will bring him the admiration and respect he desires, but when he unexpectedly comes face-to-face with a washed-up old surfer (Jeff Bridges), Cody begins to find his own path and discovers that a true winner isn’t always the one who wins. arrive first.

About Columbia Pictures:
Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a Tokyo-based subsidiary of Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; creation and distribution of digital content; channel investments around the world; acquisition and distribution of home entertainment; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About Sony Pictures Animation:
Sony Pictures Animation was established in May 2002 to enable Sony Pictures Entertainment to tap into the vast imaginations of the creative community, develop characters and stories that are better realized through digital production, and bring entertainment for audiences of all ages to the screen. . The first film in the division, Open Season, was released in September 2006. Sony Pictures Animation is currently producing Surf’s Up (opening in theaters June 8, 2007) and Cloudy With A Chance of Meatballs (Spring 2007). 2009).

(TM) and ©2007 Sony Pictures Animation, Inc. All Rights Reserved

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