The Bio c ‘Bon will be busy under the Sequoia flag
The four Belgian stores of the French distributor join the organic leader as affiliates. Sequoia will therefore now have fifteen points of sale in Belgium.
A solution has just been found, Did we learn. Said points of sale join indeed the Sequoia group as affiliates. And will be dressed “soon” for the occasion, said the organic pioneer in Belgium.
Sequoia will therefore now have a total of fifteen points of sale, eleven of which are in Brussels alone. Enough to allow it to strengthen its leadership position in specialized organic in the country, with some 36 million euros in turnover in 2020 for nearly 200 employees.
Development welcome in a particularly competitive market. And for good reason, 690 points of sale were to be counted throughout the territory in 2020, when they were still only 265 in 2018.
Sequoia is since housed within the holding Organic Expansion. One find on board the vehicle historical shareholders of the sign, as well as two French regional investment funds and two Belgian family offices.