The humble classified only earns good pennies
Have you ever wondered which form of advertising is best for you?
The answer is the method you can afford that will win
you are the best value for your money.
In recent years, I have received a call from advertisers
wondering which service I would choose if I were them.
My number one answer above all answers? The class.sified
add; Nothing beats the 6 line class. Rated for long distances.
advertising.
For one, the price is right.
The weekly little town we used to pick up for free
charged 10 cents a word, regardless of its length. some papers
you can charge higher, some lower, but if (for the sake of examples)
each word in your ad was 5 characters long, using all 6 lines
of space available, that ad in the local newspaper would run
$7.20.
The circulation of my example newspaper had a potential
readers of 15,000 give or take a few hundred – those
traveling and picking up something to read in
the local gas station or the small casino.
Now consider the online class.sified ad.
As of this writing, My Wizard Ads has potential
readers of more than 1 million.
That same 6 line, 60 character per line ad will cost
you $25, but anyone can join the two-tier MWA
free affiliate program and, using your own
url, save an additional 35%.
Your total outlay is $16.25 to reach a potential
a million (join first and click your own URL before
making any order.)
Now, let’s go back to the example of our local newspaper.
up for just a second.
To simplify the math, let’s say the first local newspaper
has 15 thousand readers, but I want to make sure that my
The ad reaches a million potential readers.
Suppose also that I want to get to a smaller and tighter place.
community of readers, so I set my total number of readers
Respectively.
After diligent research I managed to find more
out-of-area newspapers each with 40,000
potential readers. To reach my million mark,
I would need to locate another 24 papers, plus one
25K circulation (plus my original 15K) for a total
of 26 newspapers.
My next step would be to contact them by phone.
or mail (or maybe the Internet) and place that ad
myself.
The Total Cost to Reach My Million Potential
print readers, assuming they each charge 10 cents
per word? …$187.20
But keep in mind that doesn’t include my time,
postage or long distance. Nor does it include
printing paper and ink or gasoline for that trip
to the post office if necessary.
Hmm…
Online 1 million… $16.25
Offline 1 million… $187.20 more, more, more.
[This is conservative for offline a.dvertising.
I recently received an email from a friend who
paid $500 to one magazine with a potential
800,000 readers.]
So now we have an idea of the cost.
Let’s get back to why I’m writing about
Online class of 6 lines, ranked first.
The 6-line class.sified ad:
1. It is easy to install
2. Reach a large number of potential readers
3. It’s full of readers looking for that perfect
program, product or service
4. It is affordable (top priority).
Your starting point? A monthly budgeted class.
The cost is feasible and the budget you should. Online
marketing is not an instant approach. You
must be systematic and consistent month after month
After one month.
Now you know that setting aside less than $20 a month
will keep your text ad in front of millions, and you
you must keep it there for the most obvious of reasons.
Does the Pepsi commercial expect you to jump up and
are out to buy that Pepsi now? No, but they are
betting that you will remember it the next time you go to the supermarket
you buy how much you would love that Pepsi.
How many times have you read an advertisement, overlooked it for
the moment, I saw it again, again I jumped at the chance,
I’ve seen it again, etc., etc., until ready! you click
the link and discover “oh my!” this is what i’ve been
searching?
Think… Longevity, patience and budget are the same
brand equals sales.
Will your class.sified do all the work for you?
No, he will not. Does it fulfill its purpose for the brand?
your ad in the minds of readers at an affordable price
budgeted monthly price? It certainly does.
Should you continue at that point with solos and
website traffic, and maybe guaranteed signs or
Guides? your bet
But for those with limited funds, go for class.sified.
For those with greater means? Still don’t forget
the humble classified 🙂
Marketing and getting traffic is a never-ending process.
search of the intelligent promoter of the Internet. The hunting of
and making use of additional fr.ee and pa.id
Posturing methods, for example, are JOB. You may
Never have to leave your house, you may never
Take off your pajamas, but it’s still a JOB.
Every company must have a plan and a workable plan,
manageable advertising budget choose what you can
solve. Commit to a long-haul mindset and
Implement it.
It only makes pennies.