Top 10 Art Marketing Strategies – Brand Awareness
Art marketing in today’s world is more of a science than ever. With so many different outlets, successful artists have learned how to take advantage of all of these outlets and build their brand. Once an artist has created a brand, she will be able to increase the value of her Art and the volume of Sales.
Art Marketing The strategy of creating your brand has been difficult in the past. However, this is not the case in today’s world of internet marketing. Using some simple art marketing techniques, you too can be successful. Let’s look at some online and offline art marketing strategies to employ.
1. Buying a domain name and creating a website is the main way to start your arts marketing strategy. Nowadays, most of the people turn to Google and other search engines to find out things and therefore your online presence is very important. One important point is that you may want to purchase your name as your domain name or the name you intend to use as your artist name. This goes back to branding strategy being a must for today’s artists.
2. Create a blog about yourself and your artwork. The main difference between a blog and a website is that usually a website will contain your gallery, contact information, basic website text about you and your artwork while your blog is used to talk about you and your art and is regularly updated. base. To use the blog effectively, you should create three blog posts per week. These blog posts can be 100-300 words long and can talk about what you did that week or what project you are working on.
3. Join organizations, forums, and networking groups both online and offline. Contributing to online forums, in a positive, non-selling way, is a great way to build a brand. Joining a local organization is also a great way to build your brand.
4. Writing short how-to articles and posting them on your blog or online article directories is a great art marketing strategy.
5. Joining your local community and providing some free services or training will go a long way in building your image and brand.
6. Create a newsletter that potential buyers can sign up for either on your blog or on your website.
7. Host live workshops, either online or offline.
8. Create an ebook that shows some of your techniques, include pictures of the art where the techniques were used, and offer this ebook for free to potential buyers who sign up for your newsletter.
9. Talk to your local radio station to see if there is anything you can do to help them or provide a service that will get you free airtime.
10. Contact an event planner or charity to determine if there is a way to contribute to a worthy cause with a genuine intent to help the cause or charity but with the natural consequence of building your brand recognition.