Many housewives are business people like you. If you are a new entrepreneur, direct marketer, homemaker, or anyone else who is trying to build a life of success and wealth in addition to the “rat race,” then there are several Facebook groups that you can join to begin to arrive. people who might be interested in doing what you do. If recruiting others to your team is a big part of your business model, then building relationships with other people will end up being an important part of your strategy. Building relationships with the right people is even more vital.

The Stay-at-Home Mom Facebook Group, and its sister Group, the Work-at-Home Mom Facebook Group, is a great way to get in touch with like-minded people. Most of these women want to find ways to earn money from home so that they can continue to spend time with their children while enjoying their current lifestyle.

Now, be careful how you approach these groups. You’ll see little response if you just jump on board with a link to your business opportunity and then never show up again. That’s similar to running a free banner ad, except it has a high chance of being ignored until the link scrolls directly out of the feed.

Instead, link to your opportunity on your profile, join groups, and start contributing to conversations. You can also post links to content that you post on the Internet. The best places to post content include your blog, article directory sites, and social information sites like Squidoo and Hub Pages. Become a resource for these women, many of whom are still struggling to make their dreams come true or to identify the right opportunity for themselves and their families. Of course, you will leave ways to contact you generously sprinkled throughout your blog and website so that people can email or call you when they think your opportunity might be a good fit for them.

You also don’t have to dwell on these two groups. There are many places on the Internet where this target market congregates. There are many groups that serve them. And you can let each of these people get to know you as a person by sending “friend” invitations to the people you end up with in good conversations.

One of the keys to success here is relaxation. You can’t be good at this type of marketing if sales are always on your mind. The key is to stay in touch, offer valuable information and resources, keep educating, and keep communicating. Then you let the sales come to you. The moment you start giving the impression of being a marketer is the moment you lose your entire audience by looking like a spammer. That can be the kiss of death and destroy all your hard work, especially in mom groups. Many moms, in their search for a work at home that works for them, have been burned before. They generally do not want to repeat the experience. They want to protect themselves and their family’s pocketbook. This means that the first thing they are going to look for is trust. If you can provide these women with a relationship of trust and courage, many of them will want to work with you. This is especially true if you can then offer a step-by-step formula for success that helps them overcome their fears and helps them understand exactly what to do next.