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Website Traffic – 3 Step Plan

Website Traffic – 3 Step Plan

Like most small business owners, you probably understand the need for local chiropractic marketing online to stimulate more calls to your office.

You are also no doubt aware that the crux of marketing your chiropractic on the Internet is your website.

If you want to understand how your website relates to getting patients from the Internet, check out this 3-step plan. Understanding these strategies will ensure that you are headed in the right direction with your local online chiropractic marketing plan.

#1: Make Sure Your Website Is Search Engine Friendly

Simply put, you need to make sure your website is ‘Search Engine Optimized’; In other words, when a search engine ‘crawls’ you, it can tell what your site is about.

How is this accomplished?

Keywords, keywords, keywords! Put them in your page titles, headers, tags, and of course, your website copy text. Regardless of who created or maintains your website, it is ultimately your responsibility to ensure that you have created a search engine optimized website.

In addition to keywords, make sure your actual physical address and phone number are somewhere on every page of your website. In a header or footer area it will work fine.

Think of it this way… If search engines can’t easily figure out What do you do Y where are you then they won’t be able to accurately index it as a possible search result.

#2: Make sure your site stimulates action

Your website is not there simply to give the world free information on how to improve your health or just to tell people about all your great services.

Your website is there to stimulate people to act in two ways:

  1. Call your office to schedule or for more information.
  2. Give you your name and email so you can follow up on marketing

If you go to your website and you’re not spurring someone to take action, why have it? You are a for-profit business, not a free online resource.

There is absolutely no point in marketing your business website if people come to it, do some perusing, and move on. By at least capturing their information, it gives you the opportunity to send them follow-up drip marketing (emails, letters, etc.) and become someone they know, like, and trust, so they will use your services if it comes up. the need.

So how do you capture your data?, you ask. Offer them something that you will give them access to once they give you their name and email. It could be a quick video or a simple ebook on how to relieve back pain or relieve headaches. However, it could also be a free exam or consultation certificate (depending on what you’re comfortable with) that you’ll email to them once they enter their information.

quick tip– Make sure your free offer is at the top right of your homepage so anyone who comes to your website will see it right away.

#3: Create links to your site

So you have a website that will command the action and you have it set up in a way that search engines can find it and know what it is about.

From there, it’s time to roll up your sleeves and get dirty!

This is the part where you take your website link and put it in as many places as you can on the world wide web.

A great start is local search engines like Google Places, Yahoo Local, and Bing Local. Do an online search to find out how your website submits to each of these search engines. It’s a great first step in letting them know you exist online.

From there, claim and complete (ie hours, images, videos) your listing on any directory that allows reviews like Yelp, City Search, Yellow Book, and YP.com. Don’t forget any of the sites specific to your city that allow you to list your business, such as the Chamber of Commerce website.

Now that you have that under control, start creating those short articles and videos that you can post on your own blog, submit to article and video sharing sites, and all the social media communities you participate in.

quick tip– Make sure your main keywords like ‘chiropractor (your city)’ are scattered as often as possible throughout your articles, video descriptions, and of course the tags you attach when posting each article or video .

Be sure to include your chiropractic website URL in all content you submit online. It’s the basic strategy of how you build that link from that article, video, or blog post to your website.

The end result with your line chiropractic marketing it’s this… the more places online you place your valuable content, the more you’ll start to show up in search results when people search for the products and services you offer in your local area.

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