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What is a canonical tag and how does it improve SEO?

What is a canonical tag and how does it improve SEO?

There are aspects of SEO that seem to scare people away because of the perceived complexities involved. Using certain things in search engine optimization helps to ensure that your website will be set up in an ideal way that allows both crawlers and visitors to navigate easily. Here we will see how a canonical tag can help improve SEO results.

What exactly is a canonical tag?

A canonical tag allows Google and other search engines to understand which page is original compared to other similar pages. Many sites will have pages that are nearly identical, and sometimes completely identical, and without the use of a canonical tag, those pages could be flagged as duplicate content and you could be penalized for it. The tag itself should be placed in the main section of the HTML code on any page that is considered original content and the page you want search engines to know about is the most important page.

What does a canonical tag look like?

The tag is added from the non-canonical page to the canonical one. It is a kind of redirection for search engines.

How do you choose which page to place a canonical tag on?

Quite often, you may have a situation that has several options, but one page that makes the most sense, and that’s the page you should put the tag on. In some cases, however, it may not be so obvious which page to choose. In this situation, it’s not a problem because all you have to do is just pick one. The goal of this SEO practice is simply to let search engines know which page to consider as the original content in order to avoid a duplicate content penalty. In addition to optimizing the page for search engines, it also helps direct visitors to the friendliest URL.

How does using these tags improve SEO results?

Any time you have pages that are similar to each other, and select one of those pages to carry a canonical tag, you will improve the overall result of your SEO strategies. The reason for this is that the search engine will know which version to consider as original content. Search engines will then count all the links to all those pages for the page 1 carrying the tag. It’s a way to redirect all traffic to tagged content without having to do a redirect.

Anyone with a website that is not very familiar with technical SEO strategies may wonder what content would need this type of tag. An example would be if you have a site URL: http://www.mysite.com/mitopic.HTMLand http://www.mysite.com/mitopic/?cmpgn=Facebook. These pages are essentially the same and could be flagged as duplicate content without the use of a canonical tag. Often e-commerce sites have multiple pages that are very similar because they may advertise the same pair of shoes in different colors or other items that have different options and because of the similarity between the pages, search engines might flag them as duplicate content. and this can be avoided with the use of this type of tags.

Is it possible to use this type of tag on more than one domain?

There are times when a webmaster may have the same content on more than one domain. There are also cases where websites have a content sharing agreement and therefore shared content from one site, when used on the other, will have a canonical tag that allows the original site to get credit for the traffic. that comes to the page. This gives the site using the content the ability to use someone else’s original content while allowing the original creator of the content to receive benefits from the use of their content on someone else’s site.

While a canonical tag may seem like a technical aspect of SEO, it is relatively easy to implement and will contribute substantially to the overall results of your SEO strategies. It comes highly recommended by seasoned SEO experts and even by Google to improve the user experience and the ability of search engines to better understand your site.

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