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Which toy will catch the eye of consumers in 2017?

The Rubik’s Cube was just the beginning. Then came Cabbage Patch Kids (and Garbage Pail Kids), Trivial Pursuit, Transformers, Barney, Teenage Mutant Ninja Turtles, My Little Pony, Beanie Babies, and Pokémon, and many more along the way. One main offer per year. They went viral before it meant anything. The debate has always been, “Did the marketers force us to use these products, or did the consumers go out in full force on their own without the help of the commercials?” Marketing geniuses, when they are lucky, like to point out their own efforts, otherwise how would they get the jobs? Consumers say they made the decision themselves. It’s probably a combination of the two, with a little more emphasis on marketing influences.

Then we come to the new Christmas season. New toys. New tricks. New products. “Which of these new toys is going to go viral?” is the billion dollar question that I would love to know the answer to. Even if they did well on a product for a year, they could be retired tomorrow.

Two toys from the 2016 shopping season seem to be making a comeback in the 2017 market: Fingerlings and Hatchimals.

Fingerlings are essentially puppets that wrap around the finger. They are small, cute, and fun for children under the age of seven or eight. Perhaps there will even be a branch for parents like My Little Pony had her Bronies. Yes, we hope not.

Hatchimal creatures start first inside a large egg. When your child plays with the egg long enough, it hatches and a furry creature hatches. But it doesn’t end there. Talk, walk and dance. Your child needs to be able to nurture him during the infant, toddler, and toddler stages. (Sorry, no adolescent or adult stages)

So you’re buying a pig in a push, so to speak, it hatches and needs to be cared for like the Tamagotchi digital pets from a few years ago. This year’s offer is called Surprise! You’ll get two eggs for the price of probably one and a half. Double the fun at less than double the cost. However, to be fair, they are cute creatures and your kids could spend a lot of time with them.

Marketers seem to be pushing these two toys this year, but no one can guess which toy will dominate the market. In fact, the market is ready for three or four viral toys.

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