Many musicians are literally throwing their money down the drain.

I’m not talking about that awesome new guitar pedal you just bought … instead I’m talking about Facebook booster posts.

I know that Facebook boost posts are popular and many musicians use them, but they are not really the best way to promote your music.

And you are actually wasting your money and not getting everything you pay for.

There are 2 reasons why you want to use a Facebook ad to promote your music.

The first is obviously getting in front of as many people as possible.

But the second reason is to start collecting data and statistics on the performance of your ads. You also want to start making your own custom lists within Facebook of people who engage with your ads and could be potential fans.

When you use a boost post, you don’t get those options to create custom lists and see in-depth data and analysis.

So you are basically spending money and you only get half of what you pay for.

Worse yet, if you don’t set up custom lists within Facebook, you lose the ability to communicate with the people who engaged with your ad.

So let’s say you’re promoting a music video and you can’t reach the people who watched 50% or more of your video. And these are people who are likely to become true fans if you take the time to build your relationship with them.

The way to successfully run Facebook Ads is to create a Facebook business account. It’s totally free and takes about 2 minutes to set up. Then you can create your ad campaigns and advertisements within the Business Manager and get access to all the data and custom lists.

And once you’ve created those custom lists THEN and ONLY, you can use a push post to communicate with those smaller groups of people. Maybe with a live Facebook or ad to promote a new album or single.

So please! Stop spending your hard-earned money on Facebook boost posts. Create a Facebook business account and rule the world! It’s free, easy, and if your goal is to build a large and engaged fanbase, it will help you a lot.

If you want to build your fan base, grow your relationship with fans and sell your music with an online system.