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Why have a website for your company

Why have a website for your company

After having decided to start a business, the next thing that goes through your mind is How to market the Product/Service? How to create a brand? How to recruit people? How and where to advertise? etc… The next thing is to create departments such as Marketing, Operations, Advertising, Branding and Human Resources. Need some way to represent each department…

For example, HR needs a way to represent the company to recruit talent, the marketing team needs some way to represent the products/services, the brand team needs a way to represent the company in general… As a company new, you cannot make a large investment to represent your company by placing advertisements in newspapers or through signs or billboards or any other means…

One of the cheap and efficient ways to represent your business is through a website… Let me tell you about the advantages of having a website.

• It is cheap

• Your company becomes global if you have a website

• Most online advertising is cheap.

• Save time

Similarly, there are many more advantages… OK, let me talk in detail about the points mentioned above… To create a website, you need a domain name and hosting space (you can google to find a registrar of cheap domains and host), then next is the content (there are also many freelance content writers) or you can do it yourself if you are good at it… Then you need to have a good web design ([http://www.templatemuseum.com] sells ready-made corporate designs)… With all these things you can launch a website for less than $50 – $100…

If you pitch a prospect that represents your company, your reach is only local, by having a website for the company, you are going global and your reach goes beyond territories…

Unlike newspaper advertising, billboard advertising, television advertising, online advertising is cheap and worth it, because

• In online advertising, you can advertise to your target audience

• Online advertising is global

Typically, these are the steps involved in marketing.

Step 1: Make appointments

Step 2: Give an introduction about the company

Step 3: Provide a summary about the product/service

Step 4 – Show a demo

Step 5: Close the deal

By having a website, we don’t need to make appointments, give a summary about the company and the product/service, your website will speak for you… So you can eliminate Steps 1, 2 and 3… The same can be applied to Human Resources and Advertising too… So save time…

You are also bound to receive queries from search engines, online directories, etc. So you have chances to get new opportunities without any effort.

I would like to make it clear that having a website does not mean that you are done with everything, it is just a means of support to represent your company and can help simplify many processes… Therefore, it is recommended to use it as a support for your business and follow your traditional way of doing business too…

I hope this article has helped. Please send your comments to [email protected].

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