Digital marketing is the process of using digital channels to market and advertise products and services. These efforts are used to generate interest in the target audience and convert them into sales opportunities.

Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, E-Commerce Marketing, Social Media Marketing, Direct Email Marketing, electronic books, optical discs and games, etc. , are some examples of digital marketing.

However, this article will specifically discuss the importance of SEO.

Search engine optimization or SEO is the practice of using accepted techniques to increase a website’s ranking in search engine results. This practice ensures that a website receives more traffic from natural search results.

Note: Methods like using paid ads to get traffic from search engines are not part of SEO because ads are not a “natural” part of search results. Such methods fall under SEM.

Below I will give you three reasons why SEO is important for your website.

1) SEO focuses attention on the most effective sales tool a company has

What is the most effective sales tool that a company has? Their website!

It is always open, 7 days a week, 365 days a year, and never takes sick leave or is late for work. Attract sales, leads, and signups without a hitch. Your website is your “perfect employee” because it effectively multitasks and approaches thousands of prospects at once.

Search engine optimization grabs the attention of your target audience and directs them to your “perfect employee.”

2) SEO allows people to find your website

Your first point of contact with your online audience is your website. However, unless people can find you, your website is pretty much non-existent.

Another reason why SEO is necessary for your website is because of the role it plays in digital advertising.

Google is known for being secretive, so we don’t know the latest stats. However, in 2012 this empire announced that it receives 3 billion queries per day! That’s 90 billion per month or 1.1 trillion searches per year!

So ignore SEO at your own risk.

SEO gets your business found, noticed, and loved.

3) SEO builds credibility

SEO can make your brand stronger, more recognizable, and can increase your virality. Your goal should be for your website to appear at the top of results when people search Google for a keyword relevant to your business.

If you can achieve this goal, your prospects will automatically believe that your website advertises the best product or service they are looking for.

Nowadays, everyone just “googles it”. If your website shows up at the top of the results list, your credibility will increase substantially.

Of course, there is much more to the importance of SEO than the reasons discussed above. Just as there is much more to digital marketing than SEO. However, this article serves as a useful introduction to the topic.