Here’s a secret that successful salespeople know: Customers don’t buy a product. They buy you. You need a powerful and visible personal brand.

Your personality is your personal brand.

Your experience is your personal brand.

These are unique qualities that only “YOU” possess.

Your brand should be a requirement if you are looking to grow your business, get more clients or public appearances, and also get press attention. Your personal brand can help you go to the next level and meet more high-quality people.

Using the authentic voice of your personal brand

The way you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you with your audience. Everyone has a unique personal brand. The voice with which you usually speak is your own personal brand.

However, here is an even more important aspect of your “voice”: it has the power to appeal to a specific audience. There are some high-profile trainers who have become something of a celebrity, largely due to their harsh, “don’t hold back” language. Dr. Venus Opal Reese http://www.defyimpossible.com she lets you know from the start that she swears and if it’s offensive to you then you’re not for her. But, she is using her authentic voice and her personal brand.

However, using obscene language is not the only way to go. Some people have built their brand almost entirely on the ability to be kind and generous. Be you and not someone else. Be the brand that called you.

opportunity will find you

When promoting yourself, make sure all your social networking sites are attractive and professional looking. There should be no selfies or photos of your dog. Pick 2-3 colors and stick with them. Your Android or iOS phone now has great cameras that you can use to take a professional picture. But you need a professional photograph of yourself and use that image on all social media platforms.

When you have a powerful brand and profile, people are more likely to want to meet and connect with you. You are considered desirable and people want to know more about you. In addition, you will attract more opportunities from potential clients who want to hire you.

Who knows how many media appearances, public speaking opportunities, and much more can come from your professional-looking personal brand that gets you noticed.