Online Reputation Management (ORM) is the process of maintaining a positive reputation of your online presence by minimizing negative comments or information about your business. This is mainly done through the search engine optimization process and this process helps in search engine marketing and social media marketing.

Your business largely depends on your reputation. If your reputation is being maligned, it will result in irreparable damage to your business. And if that happens online, you can only imagine how fast negative publicity will travel and how much damage it can cause you. Imagine if the first page of your business website is littered with negative reviews from dissatisfied customers. Do you think a visitor to your page will wait to continue browsing your website after reading negative comments? For this reason, Online Reputation Management is extremely important for your business.

The main concern when managing your online reputation is to be humble. Even the way you manage your reputation online reflects on your reputation. If you’re running a business in a competitive market, you need to be prepared to deal with negative feedback and smears from your competitors, as well as dissatisfied customers. You have to be prepared and ready. The best way to approach this situation is to humbly accept your faults, if any, and divert attention to your positives. His public acceptance of faults does not diminish his credibility. Rather, it makes your presence authentic and trustworthy. Since the market is full of competition and the customer is often spoiled for choice, they will look for services that are reliable and responsible. If your company did something to deserve the negative review, be responsible enough to own up to it. This helps bring out your human side, which actually makes your customer base identify with you. You will most likely go for your company even if you are provided with an impeccable choice, because the choice will probably look fake to you. So, in addition to online reputation management, you need to be skilled enough to take advantage of even negative reviews and make them work in your favor.

Angry counterattacks and reactions rarely work. You will only further damage your reputation by reinforcing negative reviews about your organization. Since dealing with such a situation requires quality expertise, you need a dedicated PR team that is solely responsible for your online presence and reputation. Your PR team not only helps you rectify negative publicity, but also helps create positive publicity to divert attention from the former.

SEO is of the utmost importance in helping your online reputation grow. The more you create positive and relevant content for your website, the more your page will be searchable. Building a positive reputation includes creating powerful content, creating backlinks, participating in threads and forums that discuss your services and products and engaging in interactions, publishing press releases and SEO-optimized articles. and the regular maintenance of a corporate blog. Optimized advertising, direct mail campaigns, video posting, and podcasts are also relevant in online reputation management.

So, in a nutshell, online reputation management helps you achieve the following:

• Spread your name in the online society, thus generating an increase in responses.

• Address negative reviews and minimize smear attacks from competitors and dissatisfied customers.

• Create a powerful personal brand online

• Increase SEM and Social Media marketing.

• Increase the generation of positive traffic to your online domains.

• Generate business, thus increasing ROI.