Communication 2.0 is transforming the strategy and skills necessary to implement and execute effective communication practices with employees and customers. In the era of Communication 2.0, there are two types of businesses: those that understand how to take advantage of communication and those whose performance suffers.

Leaders in HR, PR, marketing, and employee communication are realizing that employees need a new set of skill tools to effectively manage relationships internally and externally.

Here are three skills business communicators MUST have in Communication 2.0.

1. Great ability to initiate, build and maintain relationships. Communication 2.0 and the democratization of the media has raised the importance of relationships with clients, clients and employees. These stakeholders are converging – they are becoming the same person. Invest resources in cultivating these relationships.

2. The ability to listen and learn. The fast pace of Communication 2.0 means that employees must understand how to collect and weigh evidence and carefully engage in conversations with stakeholders.

3. A deep understanding and appreciation of human behavior. Communication 2.0 demonstrates that the human factors associated with doing business drive change, innovation, and collaboration. The tools of the media themselves simply amplify the best and worst of the human condition.

BaRENaked Communication designs customized solutions to help leaders understand the impact of Communication 2.0 on their business, redefine their communication strategy, and develop the skills of their workforce to meet the demands of an ever-changing marketplace. Learn more about our services at http://www.barenakedcommunication.com