Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs.

These 7 steps are for entrepreneurs starting a small business and those who want to create a successful small business marketing plan for an existing business.

Most small business promotions focus on the quality of their products and services. Instead, you need to constantly educate your target market and start building a relationship that will establish your credibility and trust. It is important to develop a marketing mindset. “Think about marketing” your products and services all the time. It is very important to constantly market your products and services. Don’t fall into the intermittent marketing trap. Some small business owners only market when sales are down.

You cannot have a successful small business without having a successful small business marketing plan. Effective small business marketing is the path to growth and profit

If you’re a small business owner or want to know how to start a small business in the future, this simple 7-step plan will help you understand your business and your target market.

How to Start a Small Business Marketing Plan: 7 Steps

Begin the process by answering these questions:

1) Who? Who specifically is your target market? Who is your ideal client? What research can you do to learn more about your target market?

2 What? What products and services do your ideal customers want and need? What does your product and service do for your ideal customer? What problems does your product solve for your customer? What are the solutions your ideal client is looking for? What is your area of ​​expertise that will set you apart in the marketplace? What are the industry trends? What type of message is your ideal customer likely to respond to? What are you finally selling? For example: Are you selling glasses or are you selling vision? What is your unique mix of products and services? What is your pricing strategy?

3) Where? Where is your ideal client? Where is your customer located geographically? Where will you position yourself so they can find you easily? Where are the best places to get your marketing message across to them? Will you be speaking to groups, conducting seminars, or writing a blog, newsletters, or articles?

4) When: How often does your target market need to hear your marketing message? When are they most likely to buy your products and services?

5) Why? Why are you in business? Why do customers or customers buy from you? Why should they choose your product or service over your competition?

6) How? How does your customer buy your product or service? How will you reach potential buyers of your services and products? How will you communicate your marketing message? How will you provide customers or clients with the information they need to make their buying decision?

7) Marketing Mindset – Practice mastering a marketing mindset and you’ll be on your way to a profitable small business.

With these 7 steps, you can take action to start a small business marketing plan targeting new customers. “Marketing is about testing and evaluating ROI. But it’s mostly about helping people get what they want.” Master these small business marketing steps and you’ll be on your way to more profit and success as a business owner.