Search engine optimization is the techniques and strategies used to create websites and make them easy to index by search engines. The classification of its website on Google and in other search engines is the result of its optimization skills. A top Google ranking is considered a valuable piece of real estate. It’s like having a store on a busy street.

Being at the top of a Google page is important because few people click on the links that appear on the second or third page. The attention capacity of a search engine is very short, so being at the top of the first page is fundamental. It is possible to rise to the top if you know how to position your keywords and the competition you face.

The easiest method to appear at the top of a Google ranking page is by using keyword meta tags in your website code. A meta tag is a line of code embedded in your website that describes your content but is not visible to the reader. The code is especially important for search engine spiders as they capture the relevant information on your website. Your keywords, content and algorithms are sent back for indexing and that will determine your position in Google and other search engines.

To be on top, you should also take advantage of link exchanges with other relevant websites. Spend time building these link exchanges by participating in forums on relevant topics, writing articles and press releases. I FIND THAT WRITING Articles for article directories is the most effective BECAUSE THERE ARE VIRTUALLY thousands of publishers HUNGRY for content for their websites. Most article directories are free, with EzineArticles and GoArticles leading the way.

There are practices that you should avoid by optimizing your website. Today’s search engine spiders are smart enough to observe the placement of keywords. Excessive use of keywords is just as good as spam and you will be penalized for it. Your content and keyword also have to flow grammatically correct or else you will rank lower.

In any classification in which its website is currently, you can improve it with the simple previous SEO techniques. Tweaking your website is also fun because you can see the improvement in rankings as you go. And as you gain more experience with SEO optimization, it will become faster and easier for you to be at the top of a Google ranking page.