It’s amazing how web designers are coping with increasing technical changes in order to create sites that are easy to use, clean and innovative, match corporate style and are simply beautiful on the whole. With the advancement in mobile usage finally taking over desktop browsing, the desktop must continue to evolve in its own way to stay relevant. Balancing aesthetics with functionality can be a tall order, but if you do it right, you’ll set yourself up for increased customer engagement and higher conversion rates.

As 2017 is drawing to a close, 2018 is set to take over some notable web design trends that will focus on designing simple yet powerful websites that will heavily focus on improving the user experience.

1) Make mobile as the priority

The fact that cannot be ignored is the importance of mobile-friendly web designs that has increased tremendously in recent years and the trend does not seem to be slowing down any time soon. This means that web designers must focus on every website to have a mobile version today.

2) Flat Design

Flat design is all about minimalism and usability. It’s all about getting rid of the extra stuff that isn’t necessary on your website and focusing on the important parts. Layouts that are clean, minimalist, and load quickly are all the rage and desirable for a number of reasons, both for mobile users and desktop browsers who want fast-loading, attractive websites for their SEO value.

3) Big and bold fonts

To complement modern design styles, web designers need fonts that stand out. The type of font you choose for your website should be able to create personality, evoke emotion, and set a tone to easily convey the most important information. The trend of bold and large fonts will keep users engaged with your website and create an enhanced user experience.

4) Cinemagraphs

Being different from ordinary GIF images, cinemagraphs will conquer the internet in 2018. Using cinemagraphs as a background or an additional feature on your website will make it interactive and increase the conversion rate. The trend of cinemagraphs is becoming more and more popular and has replaced full-fledged GIF images and videos.

5) Entertainment

With the improvement of navigation technology, web designers have replaced static images with animations to engage consumers in their communication approach. It is a great tool for engaging users in the story of a website and creating an enhanced user experience. They help engage customers throughout their website experience.

6) Internet of Things

Combining web services with the Internet of Things became a trend in 2017 and will continue to emerge in 2018. IoT devices range from objects that are as simple as a refrigerator to complicated objects. These objects use sensors and microchips to receive and act on their environment. 2018 is expected to see more IoT interfaces on websites that will allow you to interact with smart devices.

7) Voice and search user interface

A voice user interface refers to human interaction with a computer or any device in the form of voice. He is now able to understand and act on complex voice commands. When combined with machine learning, this can possibly predict your needs before you even complete the command.

8) AI and machine learning

AI has increasingly made its way into web designs through technologies such as conversational interfaces. In the coming years, we will see the introduction of machine learning and AI in many of the systems we interact with. This will soon make web interactions seamless.

Customer service through the web is faster and more efficient every day thanks to these new technologies.