Grocery delivery services on the rise: the next big thing?
Personal grocery shopping is on the rise in America. Whether people just don’t have time to shop for themselves or just don’t know what they should buy, there is a growing market for the service. There are some untapped markets for personal buyers, from the vacation rental / condo business and the healthy / organic industry. In addition to vacation rentals and organic food, there is now a new way to deliver groceries, which is to order online to have it delivered to your doorstep. These are three very different cases where there is a need, but they are similar in that people will be willing to pay a lot of money for all three services.
In the vacation rental / condo business, the need stems from the fact that when people come on vacation, the last thing they want to spend their time on is shopping for food and drinks. This is where people will pay a lot of money, especially since they are already in the spending mood, to have their requested food delivered to their doorstep without lifting a finger. In the Destin area alone, there have been many small businesses taking advantage of this opportunity, and once the word inevitably gets out, they become very successful with vacationers and long-term renters alike.
This leads to another aspect of personal grocery shopping, where people are also willing to shell out a large sum of money to have their products delivered to their doorstep, and that is the natural / organic food market. Many people find it difficult or nearly impossible to find fresh, healthy organic food, especially in larger metropolitan areas, and for the past decade many people have been gravitating toward an organic preference. This need has led to an increase in the food delivery business because people no longer have to search for food themselves and can pay someone good money to find it. Since organic fruits and vegetables are already expensive compared to other non-organic foods, customers are already conditioned to pay a premium for the product, so paying a little more for someone to buy them is usually not a big problem.
The newest method of food delivery is in the form of robots that deliver the products to your doorstep. Amazon has taken advantage of this idea with its new Amazon Fresh service. Now you can buy any food, fresh or frozen, and it will be delivered to your doorstep very quickly. According to the Amazon site, the service is only available in certain locations in the US, but they plan to expand quickly so that people everywhere can experience the ease of buying grocery products online. This is a service that even 5 years ago would seem like a mission impossible, but as technology and demand increase, anything can be done in business.
So to wrap things up, personal grocery shoppers and grocery delivery will see a surge in the next decade. The question is, will it come to stay or is it just another trend that will come and go? It is difficult to determine what is a trend and what will stick these days, as the average attention span of consumers seems to be getting shorter and shorter and people are also getting more and more lazy. There is no doubt that the idea is well thought out, but it really is based on the wealthiest or healthiest people who would rather have their products on their doorstep than fetch them themselves.