How can you be successful in MLM without actually trying? … You can not!

But now that I have your attention, here are some ideas that will make the business building process a lot easier than most people experience.

There are many reasons why people find MLM difficult, however there are two that stand out above the rest:

1. They use an “inbound” hiring methodology

2. They recruit the wrong people

Let’s take a look at number 1; “inbound” contracting methodology:

Most people try to recruit by focusing on the exact wrong information. The typical approach is to offer enough information to the prospect (company, compensation plan, products, etc.) so that hopefully the prospect will find something they like and join the business. The problem with this approach is … well … it doesn’t work! At least not often enough for most people to build a solid business.

I call this methodology “inbound” because it’s about trying to recruit people for the sole reason of building YOUR business … it’s about your profits, not theirs.

I have had countless people who have tried to “recruit” me trying to impress me with their wonderful company, their revolutionary compensation plan or their cutting edge product, but no one has asked me a single question about my needs, wants or “I don’t want to.” -wants. “Nobody has asked me questions that identify or not the climate that I might be interested in considering as a change.

An exit process is when we identify true prospects trying to help those who have an unwanted condition in their lives that could be resolved through their involvement in our business.

People will not migrate to change unless they require it. So step number one is to identify the unwanted condition or needs, wants, and “non-wants” and then offer the potential customer the opportunity to explore a solution for THEIR reasons … not theirs. See the difference?

If you are struggling in MLM, it could be because you are trying to recruit people for the wrong reason, therefore using the exact wrong approach, and as a result of all of that recruiting the wrong people.

This brings us to point number 2; recruit the wrong people:

Identify first the people who have a change requirement; people who have expressed through conversation some unwanted condition that could prompt them to act. Even then, you need to further qualify them as a prospect before talking about your company, your products, or your awesome compensation plan.

The people you should be looking for are people who have a specific set of qualities. The ideal type of people who are the best partners for building businesses are those people who …

1. have a desire for change,

2.they are people-oriented type individuals,

3. They are influential, to the extent that they praise the respect of people who are part of their lives and have an impact on the lives of others,

4. are involved in service clubs, network business clubs, or active in the community; understand the concept of networks as part of a legitimate business model,

5. have the financial capacity to invest in your business to facilitate growth.

The more of these characteristics an individual possesses, the more likely they are to be successful in network marketing. Once you have rated your prospect using these criteria and determined that they possess enough of these characteristics to be considered a good prospect, only then should we begin the process of trying to help them resolve their unwanted condition by inviting them to explore a solution.

Be an outgoing networker and watch your income grow.

Copyright 2005 Steve Lowell