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Ikea is surfing the second hand market

Ikea is surfing the second hand market

Lhe familiar with Ikea hypermarkets, these warehouses surrounded by giant car parks that have sprung up all over the world and in which we often have trouble finding our way, will perhaps be a little confused. Admittedly, the front of this “Ikea” devoted to second-hand products is adorned with the famous blue and yellow logo, the colors of Sweden. The aisles are also marked by the brand’s great classics, with names that are sometimes unpronounceable but which today furnish millions of interiors, such as the Kallax shelves, the Lövet table or the Poäng armchair. “We have the same presentation and the same communication as in a usual store, so that customers feel at home”, swears Jonas Carlehed, responsible for sustainable development of Ikea Sweden. But here, there is no need for a plan to orient yourself, or to assemble the furniture: the sales area is only 72 square meters, and the items are ready for use, since they have already had an owner. “

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