Usual functions remain unaffected. Jerome Guillen, who most recently had responsibility for Tesla’s automotive division, took over the lead in the heavy truck business.

4.34 p.m., March 15, 2021

The Tesla boss Elon Musk, known for his antics, has gained a royal title in the internal hierarchy of the electric car manufacturer. Musk is now that “Technoking of Tesla” announced the company on Monday in a mandatory disclosure to the US Securities and Exchange Commission.

finance director Zack Kirkhorn now carries the title “Master of Coin” (for example: “Master of the Coin”), it was said further. That may be a nod to Tesla’s recent dealings with Cryptocurrencies like Bitcoin – at the same time that was the name of the treasurer in the series “Game of Thrones”who made sure the king didn’t run out of money. Musk and Kirkhorn retained their positions as group and finance directors, and restricted Tesla.

New boss for heavy trucks

In addition to the two fun titles, Tesla also announced an important, serious change in the executive suite. Jerome Guillen, who most recently had responsibility for Tesla’s automotive division, took over the lead in the heavy truck business. The former Daimler manager Guillen had already worked on Tesla’s electric semi-trailer truck in the past, the production of which is currently being prepared.

The truck with the designation Tesla Semi was presented in 2017 and production should actually start in 2020. But Musk said when the latest quarterly figures were presented at the end of January that Tesla was not producing enough battery cells for them.

The 49-year-old Musk repeatedly causes a stir with his tweets and sometimes also for strong movements in the financial markets. In a recent lawsuit, an investor in the US electric car maker accuses the billionaire of “erratic” Twitter messages, which allegedly exposed the company to high legal risks and billions in price losses.

Joke tweets from Musk

In May 2020, for example, Musk dropped Tesla’s stock price by more than ten percent in a single trading day with a series of weird tweets:

At the time, he wrote, among other things, that he thought the price of Tesla shares was too high and announced that he wanted to part with almost all physical possessions. Musk later emphasized that, despite the high price level, he believed that Tesla could be worth more in five years than it is now. It wasn’t Musk’s first tweet that sparked discussion: On April 1, 2019, he posted a joke photo about a Tesla bankruptcy. Musk’s announcement on Twitter in the summer of 2018 that he was considering taking Tesla off the stock exchange and that the funding was secured meant that he had to relinquish the leadership of the board of directors.