Do you find yourself procrastinating on the steps you need to get started, or the steps you need to take on a regular basis, when analyzing your small business blog visitors?

Building and exploring visitors to your small business blog is the first step in your internet marketing promotion, and the success or failure of your site depends on how clearly you’ve defined your goals online.

If you don’t know what you want your site to accomplish, chances are you won’t accomplish anything. I know from my own experience.

Have you noticed any of the following with your own small business blog? With no goals to guide you:

• build a business site;
• developing; Y
• monitor your business site online –

Know that without goals and focus, all your site will be is an online advertisement that you are in business.

When you have your small business blog, you expect, you want, some kind of action, whether it’s visitors filling out a form to be contacted, getting on your list, or buying a product. There are steps you can take to ensure your blog runs at its best.

One of the first indicators of how well your blog is doing is finding out the number of visitors in a given period of time. You can check this in Google’s online analysis tool.

Many of us know that just because thousands of people have walked through the doors of our online business doesn’t mean our blog is successful. We want those visitors to actually do something there!

An important goal is to track the number of visitors to your blog who made a purchase and took the action you wanted them to take. This number is called the site conversion rate and is an important part of determining the success of your small business blog.

To find your site’s conversion rate, take the number of visitors per month and calculate the percentage of them that actually took the action your site is set up to do.

For example, if you had 2,000 visitors to your site, but only 25 of them bought your product, your site’s conversion rate equals 1.25%. To get this number, take your number of visitors and divide that number by the number of visitors who made a purchase.

Whether your small business blog is set up to sell a service or product, or to have the visitor fill out a form, your site conversion rate will measure the success or failure of your website every time you make changes to the website. place.