The concept of the sales funnel exists even before the Internet was born. However, the concept has grown enormously in popularity when it was introduced to the world of online marketing. Now, it has become one of the most talked about concepts in the industry. It doesn’t matter what field or niche you’re in or if you’re offering a product or service, the sales funnel is still relevant. Although commonly used for network marketing businesses, the concept can also be applied to other forms of online marketing such as affiliate marketing, direct selling, retail, and freelance work.

It can be a bit difficult to understand what a sales funnel is if you are a beginner in the industry. Simply put, a sales funnel, as the term implies, is the funnel or pipeline through which you bring your customers through. As your customers go down this funnel, some stop along the way while others continue to the end of the funnel. Customers who reach the bottom of the funnel are your most valuable customers. The number of these remaining customers divided by the total number that entered the funnel equals your conversion rate. This is how the funnel concept works. At each level of the funnel, there is usually a specific product serving customers who reach that level. This means that as customers go down the funnel, they will receive a different offer.

Here are some tips to optimize your sales funnel:

– Make sure the people entering your funnel are as specific as possible. The more specific these people are, the higher their conversion rates. There are many ways to drive traffic to your funnels. These ways involve the most basic internet marketing techniques such as search engine optimization, article marketing, email marketing, social media marketing, and online advertising. As long as you have time to do all of these, you should use them all. If you’re short on time, you’d better try all of them and then stick with the few tactics that give you positive results.

– Give the utmost importance to the quality of the products and services you offer in your funnel. From the beginning of the funnel to the end, your offers must be valuable to your customers.

– Always stay in contact with your customers. If you’ve provided valuable products to your customers before, they are likely to buy back from you if you offer them something else. That is why it is important that you stay in touch with your past and current clients and update them with your latest offers. One way to do this is to have your customers sign up for your mailing list before entering your sales funnel. Once they are on your mailing list, it will not be that difficult to contact and communicate with them.

Here are some of the most important things to understand about working with a sales funnel.