If you have integrity, the rest does not matter. If you dont do it

have integrity, nothing else matters. – Alan K. Simpson

If I were to ask you which attribute is the most influential

regarding the success of a business, would you know

immediately which is the most important? Based on me

many years as a business owner and entrepreneur, I have

discovered that at the top of the list is the

distinctive quality of integrity. No integrity in

At the helm of a company, a business is usually short-lived. On

In fact, when business integrity is present throughout the

deeper layers of a company and not just on its surface,

becomes the heart and soul of company culture and can

mean the difference between a successful company and a

company that falters.

The immeasurable impact of the Internet on the market!

The importance of integrity has always existed among

business community, but in recent times it has shown itself as

falling shorts. It is the immeasurable impact of the Internet on

the global market that is now making the expression of

integrity, reliability and credibility of utmost importance.

Furthermore, the consequence of global competition means

that customers simply won’t consider a company that shows

any less than the highest level of integrity. Since there are

a large number of competitive companies readily available and

accessible via the Internet, in fact it is not necessary

accept anything less than the best.

Where does integrity begin?

In an effort to build on a foundation of integrity, the

The first requirement would be to establish an excellent report.

with the clients. Based on many years of study, the best and

The most practiced method to achieve a good relationship is through

Relational marketing. As it sounds, Relationship

Marketing is based on the single and most critical

characteristic, known as “integrity”. However, achieve

true integrity with clients often leaves many

bewildered entrepreneur, clinging to techniques and

strategies that guarantee your future. But integrity is

it is not something that can be grasped and then simply used.

Integrity at its core must be so ingrained in the

nature of an individual, their company and team members,

that stands firm no matter what happens. Definitely,

others feel it and find it very attractive.

The true nature of integrity!

Now you are probably wondering, what is the real

nature of integrity? In fact, there are some

principles surrounding the qualities of business

integrity. In essence, integrity begins with a company

leader who understands the qualities of integrity that later

is filtered throughout the company in all departments

and the focus and attitude of each member.

In recent research by the Institute of Business

Ethics: an organization that is among the world leaders.

in promoting the best corporate ethical practices, it was found

that companies that demonstrate a “clear commitment to ethics

lead “almost invariably outperform companies that do not

display ethical conduct. The Director of the Institute of

Business Ethics, Philippa Foster Black, stated: “Not only

ethical behavior in the business world the law and

do something based on principles, but ethics have been shown

the behavior pays off in financial benefits. “These findings

deserve to be considered as an important tool for companies

fighting for long-term prospects and growth.

The following 7 principles of business integrity are the

integrity basics and a good starting point for

to consider. Integrating each of these principles within a

business environment, the result will be nothing less than a

important rebirth of the company.

Principle No. # 1: recognize that customers / clients want to do business

with a company they can trust; when trust is at the center

of a company, it is easy to recognize. The defined trust is

assured confidence in character, ability, strength or

truth of a business.

Principle # 2: For the continuous improvement of a company, the leader

of an organization must be willing to open up to ideas

to improve. Ask for opinions and comments from

both clients and team members and your company

will keep growing.

Principle # 3: Regardless of the circumstances, do everything in your power

power to gain the trust of clients and previous clients,

especially if something has gone wrong. Do what you

can win back any lost business by honoring everyone

commitments and obligations.

Principle No. # 4: Re-evaluate all printed materials, including small business advertising, brochures, and other business documents

making sure they are clear, accurate and professional;

Most importantly, make sure they don’t misrepresent or

misinterpret.

Principle # 5: Stay involved in community issues and

activities thus demonstrating that your business is a

responsible community partner. In other words, stay

involved.

Principle # 6: Take a practical approach to accounting and

record keeping, not just as a means of obtaining better

feel the progress of your company, but as a resource

for any “questionable” activity; gaining control of

Accounting and record keeping allow you to put an end to any

questionable activities promptly.

Principle # 7: Treat others with the utmost respect. Independently of

differences, positions, titles, ages or other types of

distinctions, always treat others with

respect and courtesy.

While it is certainly an integral and positive step to

a small business to recognize the importance of integrity

as a tool to achieve the desired results, that’s just

the beginning. What really must be recognized as true

The success is that while certain precise universal principles

lead to business integrity, is in the general mindset of

the company and the infallible implementation of these keys

elements that really define a company. A little

business that instills a deeply ingrained theme of integrity

within their strategies and policies it will not only be evident

between clients, associates and partners, but their

influence cannot help but result in a profitable,

Successful company. By recognizing the value of integrity,

and following each of the 7 principles mentioned above to

In achieving integrity, your success cannot be far behind.